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Posted in March 19, 2010 ¬ 4:28 pmh.adminNo Comments »

2008 to describe the buzzwords and sell products in Beauty & Fashion Industries

Each year public relations professionals and industry brands are carefully building fields to describe a product to editors and media in a way that vividly illustrate the look and feel it and immediately prompt a response in return. As in previous years, there are always key buzz words being used and Pierce Mattie Public Relations ( www.piercemattie.com ) Has developed a list of descriptors for a better product is used to describe, step and sell your product in the lifestyle, beauty and fashion industries.

1. Consumers continue to lead a stressful, busy, positioning of your product as one that provides peace and relaxation will help to reach your goal. Buzz words being used: Renewal, refreshing, nourishing, invigorating, effortless, rejuvenating.

2. The products are backed by science also continues to seek out. Buzz words are used to convey this: Revolutionary formula and mixed property, innovative, powerful, patented, nutraceutical, botaniceutical.

3. While hype is often looked at with skepticism, consumers still hoping for a miracle results driven product. Buzzword that is used: Dramatic, exponentially, spectacular, results within minutes / hours / days.

4. As our economy shows no signs of jumping back to life in the short term, consumers are looking for a way to stretch your dollar. buzzwords being used: Value, versatile, mix function and fashion and functional.

5. There are still many consumers that derive their sense of the status of high-end products they buy. Buzz words are used for this demographic: Premium, Luxury, elegant and opulent, premiere, exclusive.

6. The environment is at the forefront of the minds of consumers as we try to be more "green." buzzword that is used: Sustainable, registered organic biological, ecological, ethical, exotic, rare, going green.

7. In the past year, weight and shape is still a buzz in the industry fashion, especially as we head into New Year's resolutions and bathing suit season. buzzwords that are eye catching are: Figure flattering, cinches your waist, minimizes, compliments, hides.

8. Health has become a priority and consumers are always looking for the angle healthy product. buzzwords used: Probiotics, medical grade wellness, wellness from within.

9. The baby boomers are beyond the description "anti everything", which are responding to more positive terms. buzzwords are: Pro-age, for health, conservation, image enlargement, young people extends.

10. Generation Me continues in 2008, using terms like: Generation C (content), MIY (make it yourself), SIY (sell yourself), DIY (do it yourself).

About the Author

Launched in 2001 by wellness lifestyle editor and expert Pierce Mattie, Pierce Mattie PR remains the industry leader in communications for luxury beauty, fashion, health and fitness brands alike with growing divisions in home furnishings and fine jewelry. With offices located bi-coastally in NY and LA, Pierce Mattie PR has their hand on the pulse of the industry and has the capabilities of securing national and regional press for their clients.

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