books fashion history
books fashion history

What is Fashion and Why do we care?
For centuries individuals or societies have used clothes and other body adornment as a form nonverbal communication to indicate occupation, rank, gender, sexual availability, locality, class, wealth and membership of the group. Fashion is a form of freedom of expression. Covers not only clothes but also accessories. What we wear and how and when to use it, provides others with a shorthand for subtly read the surface of a social situation.
How we perceive the beauty or ugliness of our bodies depends on the cultural attitudes of physiognomy. In many cultures, those defining fashion are the cultural icons. This is why newspapers and magazines report on what celebrities and even politicians are using.
Examining who is wearing what through print media dates so far as to equate the 1700s. The people reviewing the fashion magazines for the latest styles. Women and dressmakers outside the French court relied on sketches to see what was happening. The famous French King Louis XIV said that fashion is a mirror. Louis himself was known for his style, which tends to extravagance lace and velvet.
We are constantly bombarded with new fashion ideas from music, videos, books, and television. The films also have a big impact on what people wear.
Sociologists believe group affiliation is our prime concern with regard to fashion. While some group similarity is identified within the group, our personal fashion whether current or dated can belong to any tribe. It is the sense of belonging marked by how we fashion that gives us the tribal connection.
At the same time, we as human beings desire differentiation. People are often socially and economically labeled by their clothing or fashion. In the story, The Edwardians were socially stratified into those who wore clothes made to measure up to those used by other commitments issued. The poor were poor simply because they betrayed their clothes. The rich and nouveau riche displayed their wealth through an iconography of signs and symbols that enhanced their body image in the eyes of those who saw themselves as socially inferior.
Today, buying trendy clothes, fabrics, or accessories becomes a visual currency and talk to the state itself. People are so aware of the fact that others make judgments about them through their clothes and accessories that run many huge debts that seem to belong to a particular lifestyle. Only individuals with a strong sense of identity and accept risk to use elements that others might consider dubious or passé.
In fact, there are many reasons we wear what we wear.
* Protection against cold, rain and snow: mountain climbers wear warm clothing high-tech to prevent frostbite and exposure.
* The attraction physics: many styles are used to inspire "chemistry."
* Emotions: we dress "up" when we are happy and "down" when we are upset.
* Religious expression: Orthodox Jewish men have long black suits and Islamic women cover every part of your body but your eyes.
* Identification and tradition: judges wear robes, people wear military uniforms, brides wear long white dresses.
The fact is that fashion is big business. More people are involved in the purchase, sale and production of clothing than any other business the world. Every day, millions of workers design, sew, glue, dye, and transport clothing to stores. Ads on buses, billboards and magazines give us ideas on what to wear, consciously or unconsciously. Choosing what you wear may be more complex in nature to ourselves than we imagined, ask yourself - why determines your fashion?
About the Author
Cory Davis is the President of LocoStyle, Inc., a leading provider of high quality men's, women's and children's guayabera shirts, also known as Mexican wedding shirts. For more information and to browse a wide selection of guayaberas, please visit http://www.locostyle.com.
The Look Book: Austin Scarlett
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