Eileen Fisher
Eileen Fisher
Fashion brands seeking survival in the economic collapse
According to a Wall Street Journal, a note of discord has crept into the relationship between the malls and brands since last fall. This difference means that consumers will soon enjoy discounts on luxury brands.
Recently, in various shopping malls, designer Eileen Fisher clothes have been "connected with tags off before they have a chance of being sold. "She says that perhaps the department stores like Saks and Bloomingdale's should not have as much control. She is asking staff to consider a new way: to rent a place in department stores for price and stock control.
Fisher's words reflect that dissonance occurs between stores and brands after "years of cooperation. This means that consumers dissonance can enjoy discounts of early luxury brands, which already happened last year.
Within weeks, the price system carefully constructed by Retail industry high-end begins to collapse. Consumers demand exclusive shopping discounts from various brands. elite brands such as Loro Piana are filled with atmosphere flea market. In Europe, even shopping centers in France, which are strictly bound by law the price can not prevent the sale and discounts. In the U.S., selling Spring is earlier than ever before in the past, the discounts are only available at the end of the season.
Reasonable prices are attractive for consumers who are difficult, but for other consumers, especially the real customers of luxury brands, which feel cheated because they paid full price. Not long after Nancy Novogrod bought his new Jil Sander pants at full price in a department store, the director of Travel + Leisure has received an email saying that this store is a spring sale now. Novogrod is very surprised, "the sale of spring?" It's mid-March in New York when people shivered from the cold. "Consumers are angry, not sorry."
Consumers are confused by the ups and downs in price, and begin to doubt the real value of commodities.
"Even if people are rich, do not want to claimed, "says Fisher. She admits with a sly smile, when times are good, their products are priced higher," stated that the price because business was good at the time. "
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Eileen Fisher Takes a walk on the wild side
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