fashion bookstore nyc
fashion bookstore nyc
How to get your invention to market consumer
How to get your invention to market consumer
By Joan Lefkowitz, rain ACCESSORIES ideas, New York
© Joan Lefkowitz
So you have an idea for an invention? What next? The most successful hair accessory ever, the TopsyTail, 100 million dollars. This did not happen by miracle or chance. The key was a well conceived and executed plan. After an informed approach will help you turn your invention into a bonanza of extra income.
Introduction:
The Ideabook
Keep ideabook forced his idea of invention. Date entries. Draw. State what it is, how it's done and for whose use? Examine possible variations. Add and define over time.
Get it notarized
If your idea still seems brilliant after a month or two, get it officially confirmed their invention idea conceived by a certain date, and note notarized. This if you can help at some point, they have to prove they were "first to invent" this idea.
Search and Find Make your own patent search to determine if your invention is original and prospectively patentable. Go online uspto.gov and study all patents in the product category of your invention to see if something like yours already exists. Better yet, use a professional patent searcher who will do a thorough search and may advise the patentability of the invention. Go to the inventors' association, books in the invention, or as patentsearchinternational.com websites to find resources.
Create the initial prototype
The use of simple materials to arrange for up to see if it works. Some of the inventions of the most successful consumer today started as pipe cleaner hanger wire or foam embryos rubber.
Educate Educate yourself about the process of inventing. Go to a bookstore or inventorhelp.com and review the many books written on the subject. From Patent for the benefit of Bob De Matteis is particularly informative.
The Non-Disclosure Form
This is an agreement between you and any person who discloses his invention. He claims that the information and materials belong to you and can not be used without written permission. This allows you to show your invention to the parties that could be Useful to carry your product to market, such as prototypers, product evaluation services, manufacturers, packaging designers, licensing agents and marketing. The changes in the way of easy access is not disclosed in the invention and books on the web.
Below:
Analyze Determine the costs to produce what the costs will be. National and international research resources. Add up all expenses for the production of one unit of your product. Includes molds, packaging, name and trademarking, promotion, marketing, distribution and profit. Seek sources through the Thomas Register, libraries, yellow pages, web, chambers of commerce, foreign trade and references.
The evaluation process Analyze the benefits and features, strengths and weaknesses of your invention. Can you have longevity in the market? Is your chance in line with market trends? Research the potential market size. Identify your competitors. She asked why a store to buy your product if you can do business with experience of various products, suppliers and funded, which may take the return of products not sold and replaced with new elements in place? Visit the market and talking with managers and consumers. If your product represents a significant improvement or simplification in the way something is done now has a better chance of breaking success.
Get a professional prototype
Prototypes have made professional quality which can be shown to potential retail buyers. For suggestions on supplies, see "Analyze the costs to produce.
Protect your idea Request a provisional patent yourself. This can be done by downloading the application from the website of the Patent Office, uspto.gov. The state will ensure provisional patent patent pending for the invention of one year during which you must request a non-provisional patent, if desired, or lose the option of the patented invention. The Using a patent attorney to provisional patent application ensures complete specifications of the invention and lays the groundwork for an effective implementation non-provisional patent.
The provisional patent not your patent attorney files provisional patent application no. If the patent is rejected by the office review patents, most are, the attorney will respond with revisions. This can happen again several times before your patent is granted or denied. This process can take up to two years. If the patent is issued becomes active for twenty years. Like other assets, may lease or sell to generate income.
To Market, But how?
Licenses
The inventor has the option to license the invention to a manufacturer in exchange for a royalty percentage of sales. Typically, an inventor can expect to receive royalties of between 3-7 percent of net sales. The most efficient way to secure a licensing agreement is to hire a licensed agent with experience in the field of your invention. The licensing agent is familiar with the language and varieties of licensing agreements, can advise on options and help negotiate the agreement. licensing agents typically charge between one third and half of its royalty fees. Copyright is a great way to earn additional income.
Production Production and distribution of your invention entails higher financial risk, but can earn higher wages. If you have the time, funding, making connections, a place of storage and distribution, accounting and legal knowledge or assistance, sales and marketing channels and above all the desire to be your own boss, which may be the route for you.
Teaming with specialists and hiring outside sales reps to grow your business can create economies of scale. The success of the manufacture and distribution of a protected product can provide active income.
Joan Lefkowitz TopsyTail tm marketing, is president of Brainstorm ACCESSORIES, New York, a licensing agent, consultant and sales representative for the hair, fashion and accessories beauty and lifestyle inventions.
She writes and gives seminars on "How to market his invention and can be reached at 212-379-6363 or online at www.accessorybrainstorms.com
She is always looking for inventions in the fashion and beauty categories accessories and lifestyle for women and men.
About the Author
Joan Lefkowitz, founder of ACCESSORY BRAINSTORMS and ACCESSORY RESOURCE GALLERY, started her business as a sales representative showroom for fashion accessory product lines in 1983. Along the way, with both companies thriving in the marketplace, she has become the recognized expert at turning unique new inventions in the Fashion/Beauty/Lifestyle categories, from unknown entities into highly recognized commercial success stories.
Frequently interviewed in the press, on TV, and on radio, she has given guest seminars on the subject of "How to get your Invention to Market" for Inventors Workshop International Education Foundation and the Los Angeles Patent Library, for the Yankee Invention Expo, Ohio Inventors Council, The Learning Annex, as well as New York's Fashion Institute of Technology.
Joan Lefkowitz holds degrees from New York University and Brooklyn College. She is a professional member of the United Inventors Association and is on the board of advisors for the Hudson Valley Center for Contemporary Art. In the area of personal development, she has done Outward Bound and The Landmark Forum. Both of which she recommends for anyone interested in taking on "what is possible in your life."
Interview with John Fuller of Kinokuniya Bookstore NYC
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