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"Global trends Vimal Fashion"
Vimal Master Craftsmen Forum held a special show for an interface with Master Craftsmen at Taj Palace Hotel here on July19, 2007. In this show the master Italian designers, Mr Maurizio Bonas and Mr. Salvatore Fragapane, who had come especially to give new impetus fashion design for men, to get an idea of how different fabrics can be used to create fashionable clothes for the new generation of young people. It was emphasized in the designs of Italian suits and jackets. About 25 master craftsmen from the region attended the presentation and workshop.
''The new logo is ready and will announce when we open new stores at the end of next month,''said Vimal Textiles Vice President (Marketing) Chetan Desai on this occasion.
The Forum was established on April 13, 2007 by Reliance Industries Limited - Textile Division with the primary objective of the introduction of the "momentum Fashion forward 'in the Indian market officially. The purpose of this forum is not only to mark the beginning of the new movements, thinking and global trends in men's formal fashion, but also to expose Indian suit craftsmen to the challenges and complexities of the world stage in formal, therefore the spread of the 'Fashion Forward' movement in the Indian scene officially.
This forum was formed after three rounds rigorous training sessions of Indian craftsmen suits up for one of the top Italian suit designers, Mr Maurizio Bonas - under the aegis of Vimal, tissue brand of Reliance Industries Limited - Textile Division.
The Vimal Master Craftsmen Forum is ready to open a new path in the scene of the Indian way official. This interaction is even more unique because of its emphasis on the practical aspect of demand-making - a real event for the first time in India.
Vimal Brand
Vimal, Reliance's textile brand is one of the oldest, most popular and iconic brands of India. The two words - Only Vimal - are testimony to this popularity of Vimal.
Launched in 1980, Vimal is known as a brand that positioned itself as a premium men's apparel brand and went on to become in a fashion brand with celebrities (living legends, actors and cricketers) as endorsers for the first time. Along the way, Vimal became famous for making fashion to the masses across the country through its wide range of synthetic fabrics.
One of trends and an innovator in the Indian textile market, the experience has been amply Vimal demonstrated by its continuous milestones. With a substantial production capacity, Vimal had always possessed the means to manufacture a variety of shirts, wool and fabric synthetic clothing, suits and pants.
Vimal has the ability to produce the best Uniting in the world using super fine wool count (80 to 120) and the mixture the same with superfine polyester and other specialty fibers such as cashmere, angora, mohair, linen, bamboo and soy.
In addition, Vimal also enjoys the milestone of exporting the largest amount of wool fabric globally to well-known brands as Levi's - Dockers, Haggar, Nautica, Perry Ellis, Oscar de la Renta - to name few.
Today, Vimal is in the process of re-inventing to attract younger consumers contemporaries, men all over the country. Vimal be positioned in an appropriate way the young, fashionable and form of premiums to connect with this audience.
In this reinvention, Vimal use its simple baseline and suggestive "Only Vimal 'and its haunting musical tune, to its best advantage.
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