fashion glasses 2010

fashion glasses 2010

Fashion Climate of 2010 with new trends (I)

In the world of fashion and style, the calendar flip to a new year is like getting the key to a brand new, naked to the wall-locker right next to the one you just finished filling. What goes into the new space depends largely (but not quite) in what came before.

In 2010, which means more traction in the familiar - Forever 21, the tele-service networks, American - while adding some foreign influences (the rise of Brazil) in the mix trend. But the biggest change in the style of fashion and the kingdom may well be in the process and not the product, now that we have anything we want, when we want, maybe we will pay more attention to the way in which point A to point B. What follows is a bit player the crystal ball.

Forever 21

Thakoon for Target, Jimmy Choo for H & M, Christopher Kane for Topshop - in 2009, it might influence a shopping bag without hitting a new collection of cheap and chic design.

While such rapid fashion chains grabbed the headlines, pop-up shops opened and the host of celebrity events, Forever 21 was the quiet giant, growing sales of $ 1.7 billion over $ 2,000,000,000 and launching his own magazine, the collection and a cosmetics line called largest Fe 21.

Founded in 1984 by Korean immigrants, Forever 21 has 460 stores worldwide. In 2010, it will launch a new concept for children, ages 7-14, and open more than 80 new locations, including megastores in Japan, Europe and New York's Times Square.

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What Forever 21 is doing well? "They have kept their prices well below other teen apparel retailers in the mall," says Brian Sozzi, an analyst at retail Wall Street Strategies, a market research firm in New York. (In Forever 21, a bubble hem prom dress costs $ 29, and an armful of bright bracelets is only $ 6.80.)

Jane Buckingham, founder of the Los Angeles-based marketing and consulting Trendera, said, "Forever 21 get the right trends. He seems to be fashionable, but not feel like you've spent a fortune if it falls apart. "

The chain has taken advantage excess recession for retail real estate vacancies to extend the mall-based stores in big box locations. The prototype of the new stores is based on the 86,000 21 square meters forever outpost in Cerritos opening this month.

"Going into a store Forever 21 is an experience," Sozzi said. "Want to hang out."

All Things Alice

Look how / Synergy entertainment to break new ground this year, including novel partnerships for the placement of the screen and the collaboration of high-profile designer. One of the first by the rabbit hole in this regard is Tim Burton's live-action "Alice in Wonderland" remake, which begins March 5.

Also an officer of high style of Disney Consumer Products' tie-ins with the manufacturers of jewelry (Tom Binns Swarovski) and clothing designers (Stella McCartney is a the rumors) ready to launch in conjunction with the launch of the film, is the inspiration for Lewis Carroll bloom like magic mushrooms after a rain acidic. The recent holiday window displays at Bergdorf Goodman in New York had an "Alice in Wonderland" is the theme, and in March, Parisian department store Printemps reportedly plans to unveil the windows of the customs, "Alice" dressed the likes of Alexander McQueen and Christopher Kane.

Designers recently control name Lewis Carroll and his creations include Donatella Versace, Jason Wu, Kenzo, Antonio Marras, and Zac Posen. A self-proclaimed fan of all things Alice Posen has worked wonders in a collection of themed jewelry and recently submitted a pre-fall 2010 collection that he describes as "Lewis Carroll meets Paloma Picasso ", which includes the thigh length dresses appropriate boxes Alice-crazy, crazy. He explained there are several things that play in setting encouraging fashion.

"First, there is a real sense of escapism and imagination that I think is important in popular culture at this time "He said." And Alice and 'Through the mirror really have become a part of the fashion vernacular. " He pointed to everything from the iconography family celebration and tea accoutrements letters to "the woman dressed as a girl with a dress shrunk, and the colors black, white and red, and even the dandy tweed suit. "

Home shopping networks

QVC has Isaac Mizrahi, Dennis Basso and Rachel Zoe. HSN has Badgley Mischka, Naeem Khan, the Falaise Loulou, Carlos Falchi and Sean John. Despite a future merger of the two networks is still in the air, one thing is certain - with design collaborations sharp, and the magazine's Fashion Week bright and tie-ins, it will become increasingly chic to buy the TV screen.

On February 13, QVC will use the runway at New York Fashion Week to launch new lines of design (including an Oprah Winfrey favorite Costello Tagliapietra), before heading to Los Angeles to receive two days of remote programming of the Four Seasons Hotel during the week of the Oscars and a star-studded red carpet. A year's sales success past super stylist Zoe will be back with an even wider range of products. "When our customers get to call and talk to her, and ask how use something - and she is in a Bravo hit show at the same time - you can not lose, "said Jamie Falkowski, a spokeswoman for the network.

HSN plans to increase its visibility in Hollywood and organizing a party at Tony Duquette Duquette real socio Dawnridge launch jewelry line Hutton Wilkinson March.

HSN CEO Mindy Grossman, who joined the company three years ago, his client is evolving. "Our three largest markets are New York, Los Angeles and Chicago. Our client is the above-average income, educated and loves to know the ingredients in skin care. "By 2010, Grossman is putting more emphasis on the sample format, sending a production team to design showrooms and cosmetics to film labs the story behind the product. During Fashion Week in New York, publishers of Elle magazine will be on HSN talking about the trends of the season.

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Модные очки 2010 года (Fashion glasses of 2010)