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Posted in June 24, 2010 ¬ 3:16 amh.admin1 Comment »

fashion knit

JCP & Decree to Offe R sophisticated fashion line for young adults

Tag: All-American Juniors, exciting new brands in youth fleece sweaters, hip hop styles
From: http://www.buy-shoes-china.com/

To continue to offer an exciting and complete assortment for its teen and young adult customers, JC Penney Company, Inc. announced the launch of private brand Decree in Juniors as well as exclusive brand American Living and national brand in Youth Whitetag.
brand launches are an integral part of the strong variety of the company directed teens which also includes a new initiative in lifestyle merchandising its Juniors department and an enhanced store environment. As the store department No. 1 for teens at the mall, this strategy extends JCPenney's leadership position and creates an opportunity to further capture the loyalty of the most demanding however, the increasingly influential customers - teens.
"Teens have always been a cornerstone of our business and are emerging as important today factors influence the purchasing decisions made by his family, "said Ken Hicks, president and chief marketing officer for JCPenney. Given the growing importance this segment, we are on the basis of our strong relationship with teens by delivering a full range of lifestyle offerings and brands that are relevant as diverse as Juniors and Young clients we serve. JCPenney is the only destination where teens can find a powerful range of offerings - from apparel, footwear and accessories to beauty with our Sephora inside JCPenney concept - allowing them to create their own individual style at a good price. "
Decree - A New Private Brand for All-American Juniors
JCPenney This Back-to-school season will launch a new brand Decree, adding to their lifestyle offered by the company Juniors. This release is based on the recent announcement of national brand Le Tigre - now available at JCPenney - and exclusive brand Fabulosity - also available to Juniors this Back School of the season.
Designed, developed and origin of the house, Decree will offer sophisticated apparel, accessories and footwear for teens and women young adults. The flag inspired everyone in the U.S. premium denim driven, providing JCPenney's younger customers to fashion, relevant and authentic styles with superior quality and fit all at a smart price.
Exciting new brands in Youth
The Youth department also added two new exciting brands just in time for Back to School season. American Living for Young Men, an exclusive brand developed by Global Brand Concepts, a division Polo Ralph Lauren, will feature high-quality denim, signature polos, shirts and fleece in classic style and traditional. Joining the highest levels of Youth Whitetag national brands is a rock "urban" inspired collection. With a focus on premium denim brand will offer trend right, art driven T-shirts, woven shirts, fleece and track jackets. Jeans collection will showcase the latest settings and high quality finishes and attention without commitment to detail.
Lifestyle Merchandising Initiative
To ensure the Company continues to offer its customers merchandise that inspires, JCPenney is focused on delivering the styles that reflect a wide range of lifestyle preferences of its customers through a marketing initiative that lifestyle focuses on four lifestyles: conservative, traditional, modern and fashionable. Building on the success of this initiative in their lifestyle merchandising Women and departments Men's apparel, JCPenney is bringing lifestyle merchandising for Juniors department, focusing on the following four categories of lifestyle Juniors:
- All-American -
Most lifestyle in Juniors, "All-American" is driven by denim, fashion fabrics, wool sweaters. Includes brands such as The Original Arizona Jean Company, Levi's, Flirtitude, C7P, Chip A and pepper production, Le Tigre and will feature the new private brand Decree.
- Direct access -
This lifestyle consists of fashion denim and conversational prints. Includes brands such as Fang, Underground Soul, Self Esteem and Vigoss.
- Dressy / Going Out -
This lifestyle goals JCPenney work / event-wear category with elegant separates for special occasions. Includes brands such as B Wear, Tracy Evans, Heart and Soul and Star City.
-Urban -
This lifestyle consists of fashionable styles, hip hop. Includes Southpole and the recently announced Fabulosity by Kimora Lee Simmons.
Improving the Store Environment:
Along with the excitement of participation and marketing aimed at teen audiences, customers visiting the Juniors and Youth departments this Back to School season can expect store environment enhancements such as new fixtures and graphic images, dummies in the front of the departments that showcase new styles and show customers how to use the eyes, and in music stores today's artists selected record be played at the Junior and Youth departments. Moreover, the new JCPenney store format outside the mall will have new design departments dressing rooms with flat screen televisions and sitting areas.

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Tag: All-American Juniors,Exciting New Brands in Young Men's,fleece sweaters,hip hop styles
From:http://www.buy-shoes-china.com/

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JCP & Decree to Offe R sophisticated fashion line for young adults

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