fashion net avenue

fashion net avenue

Chaozhou Municipal basis for the construction industry in China Wedding Dress Thoughts

Chaozhou night wedding dress industry, historical deep cultural heritage, is a traditional embroidery techniques and the tide of modern technology, stylish modern product combination. Currently, the city of Chaozhou has become a national and international wedding dress and the night they met in the production and export base, was awarded "China famous city of the wedding dress Night "and" China Apparel Sourcing base "and so on. In the current financial crisis tsunami has beaten, Chaozhou city, the wedding dress industry also affected. How to deal with crises, seize opportunities, meet challenges and build Chinese Dress wedding dress evening industrial base, is the current seriously have to think about such an important issue.

1, Chaozhou evening dress wedding industry, the basic situation of

After years of development, Chaozhou evening dress wedding industry, under the unique technology, has developed a series of high quality standard mark quality, best-selling product in Europe and the United States and other developed countries and regions, the formation of industrial clusters and foreign well-known in the country and even the enormous impact around the world plays a key role. Since 2008, despite the financial turmoil, the big companies in the city clothing in has remained generally stable and healthy development momentum, the impact of financial crisis and the impact of the company is much smaller than the region of the Pearl River Delta, the impulse the continued development have not been weakened and a great investment. It manifests itself mainly in two aspects: First, the production and operation conditions remained stable. In 2008 the city's total industrial production the end of the garment industry 6.6 billion, an increase of 10%. Secondly, the export situation was stable. In 2008, the surrender of the city's clothing exports of goods worth 60 billion yuan, up 3.7%. Super-city export U.S. $ 10 million in wedding dress famous Swiss companies, gold wave, gold Guardian, Wei S, Po-or five companies that export to the five companies reached U.S. $ 29.15 million, respectively, U.S. $ 22.05 million, U.S. $ 16.97 million, 12.36 million U.S. 11.7 dollars million U.S. dollars. Export products are mainly exported to the United States, Canada, Australia, Spain, Holland, Chile, Hungary, Russia, Finland, Mexico and Southeast Asia and the Middle East, more than 20 countries and regions. Chaozhou evening dress wedding industry is mainly has the following characteristics:

(A) The strong historical and cultural heritage, a unique production process

Chao embroidery is one of the four famous embroideries in China. By historical records as early as the Tang Dynasty, Chaozhou already formed, one of the four famous Chinese embroidery embroidery tide. Chao began exporting embroidered in southeast 清乾隆年间 Asia, Xianfeng years, the influx of annual export value of embroidery has reached more than 10 million yuan. Century 21 Nanjing tide embroidered in China and abroad in Panama, and London has received a higher score in the tournament. Since the reform and opening up, people wave of naivety Chaozhou embroidery combined with modern garment production, processing, compensation trade starting point for developing their own design to launch its own brand from mainly developed artisan hand-crafted with the perfect combination of modern production, from the development of fashion in Europe and the United States and other developed countries to take the fashion consumer, and gradually formed a rich and luxurious, and toured the world and the wedding industry evening gown.

As the Chaozhou embroidery wedding dress the tide of this history, traditional craft skills and techniques of production in the wedding dress, and the introduction of modern production and management technology, modern design features and elements of international fashion with the influx of traditional embroidery techniques and technology modern, modern fashion combined organically. Its unique manufacturing process, so that the wedding dress night Chaozhou has both the characteristics of fashion but also has natural temperament and elegant, making it the darling of the fashion industry, major consumer trends and national International, Art Institute of Chicago.

(B) the formation of industrial clusters known in the country and abroad, with a number of major companies column vertebral

In 2004, the city of Chaozhou in China Textile Industry Association, China Clothing Association, gave the city "Chinese wedding dress" the title, in 2006, Chaozhou City, won the "China International Apparel supply base" of the title. At present, the production of the city wedding dress above all, more than 500 apparel companies, including 66 enterprises above designated size, representing the city's total number of enterprises above designated size of 7.5%. Wedding Dress Super-annual 20 million (sets), the annual production value of $ 5.4 million, representing 7% the value of the city's industrial production, the annual industrial added value of 700 billion yuan, representing 6.5% of industrial added value of the city. Industries seven pillars of the city came in number 3. Came the name of the Swiss group, gold wave group, Wal-Standard Corporation Golden Guardian, companies Po Ni-wing label, the company Longbao, Angel Corporation a spine number of leading companies. Among them Swiss group found is the world of high-level clothes at night, wedding dresses and accessories, one of the biggest manufacturers, but also the largest in Southeast Asia production and exports of lace production golden wave group of "chiffon clothing fibers of accounts established," known in the country and abroad. Name Rui, Kim boomer two companies have also been awarded 2006 Chaozhou Municipal People's Government of the city of Chaozhou, Chaozhou title taxpayer 2006 City Industrial (industry) the title of 10 companies. Name Rui Jin Chao, Shun-Rong, Wei S, Golden Guardian, Longbao and six companies have been awarded government 2006 Chaozhou Chaozhou City garment industry of the city 10 companies strong.

(C) export-oriented features and distinctive, exports major

In 2008, companies in the city over size wedding dress designated export value reached a total of 2.1 billion delivery, which represents the size of the wedding dress industry for more than 2.7 million total value of industrial production 78%, the export industry 250 million total U.S. dollars.

(D) form a group of famous names standard product high quality

After years of " government-business interaction "of the brand strategy to promote the city's wedding dress companies have formed a group of domestic and foreign markets shouted standard aloud the name brand. According to statistics, business district wedding dress in Guangdong province received a total of 12 brand names marked, the which were Swiss, Chao Jin, Wei wedding dress was the theme of "China Famous Brand" title, the name of Rui, Jin Chao, Wei S, Chong-rong, five Golden Guardian of the six companies products "Provincial Famous Brand" title, the name of Switzerland, waves gold two companies awarded "Famous Brand" title, the name "Swiss Swiss brand name of" export piece dress suit, leisure women by the National Superintendency of Quality Inspection Quarantine and recognized as "free of domestic inspection," the Swiss Group name "Swiss brand" products are the Ministry of Commerce State support as a "key and develop branded exports," the name of Switzerland, 2 gold comes from the mark by Guangdong Foreign Economic and Trade Office identified as "focus on the promotion and development of the export brand." The vast majority of manufacturers in the city wedding dress passed ISO9001-2000 Series system certification to international quality standards, which were Swiss or the Group of Guangdong Foreign Trade, the country of origin marking the first company to receive the business registration.

(5) Wedding Dress industry in the country and the world the great and important influence

- In 2001, the city Chaozhou, held a "Name of the Swiss Cup" international wedding dress, evening dress designed the Grand Prize, a sensation at home and abroad United States, Australia, Russia, Poland, Japan, Hong Kong, Macao, more than 10 countries and regions of the player, size and degree of Chaozhou Chinese wedding and evening dresses in the world situation and the degree received.

- From 2006, held once a year, "Chinese Dress wedding Dress designed Grand Prix ", Chaozhou evening dress wedding dress took place at these events show," show "out of the charm of the wedding of Chaozhou evening gown, so that the wedding night Chaozhou advertising and display more clothing, vitality and global brand strength.

- In 2006, the famous capital of the Fashion in Milan, Italy, the first International Fashion Week, established the "China Day" evening wedding dress Chaozhou famous Swedish brand Famory on behalf of the Chinese clothing brand for the first time the show final session, the feeling in Italy, is also a top international brand in China Fashion Week, for the first time the establishment of a special release date.

- In recent years, the United States National annual evaluation of the wedding, its index composed of three main products of Chaozhou, Europe and the United States to lead the new trend of consumption of wedding dress at night.

- Chaozhou products night wedding dress on display in New York, Fifth Avenue and Seventh Avenue, importers and exporters of cabinet brand, the vast majority of Western countries in government departments of commerce, will be like in a women's boutique, presented the largest wholesalers of clothing. In the United States and Europe over the last grade wedding and a variety show, banquets and other social events, produced in China Dress Chaozhou wedding dress can be seen everywhere.

- City of Chaozhou has become the largest wedding dress at home and abroad gathered in the production and export base, including export quotas for the wedding dress for the use of the accounts of the United States half of the national quota category 636.

Second, the current financial crisis in the garment industry, the Chaozhou impact

The crisis in subprime mortgages caused by the current U.S. financial crisis is the impact of the global economy, the industries of garments Chaozhou clothing were affected to varying degrees. Development trends of the apparel industry, the garment industry in Chaozhou the next step may be an influence even greater and the impact, mainly in the following aspects: First, the international market decreased, the decrease in business efficiency. Some U.S. stores, large sales company closed, affecting the wedding dress sales. The financial crisis in the wedding dress of the impact of these high-end products increased. Second Instead, the internal market development so difficult. Wedding dress market has always been oriented towards exports, in the case of export difficulties, many companies began to actively explore the domestic market, but product models, specifications and consumption habits and other factors, the current is very difficult opening the domestic market. Third, OEM companies, OEM, processing mainly the lack of brand or brand in the international market has not yet begun. Chaozhou wedding dress products of the City of the company are mostly high-quality products, customers, especially in the advanced countries of Europe and the United States high society, the brand value of the property. Chaozhou evening dress and wedding business has been thought to be his own brand directly in the international aviation market difficult, it is still a lack of key initiatives. Fourth, neighboring countries, rapid development of textile and apparel industry, international competition. Such as Pakistan, India, Vietnam, Cambodia, Bangladesh, Sri Lanka and other countries regarded as an important textile and clothing industry to develop, national governments Relevant policies have been appropriate. Competition from developing countries will make the cost of textiles and clothing Chaozhou has been losing price advantage.

Third, to promote Chaozhou evening dress wedding industry to accelerate the development of ideas and answers

To win the "dress afternoon wedding dress china town "and" China International Apparel supply base, "the title of the opportunity as a driving force to force have a key group of major companies, a number of national and provincial level famous brand standard, based on a series of domestic and commercial efforts for customers of high quality, scale and direction of its own brand to achieve the Chinese wedding dress manufacturing base of gowns to international manufacturing city exchange, give the power of the city, around the city to build the national wedding dress "design center, manufacturing and distribution center in Fashion Center three centers, brand, integrity, culture, experience, information advantages of technology and other aspects of a complete renovation industry and construction industry, and strive to promote Chaozhou evening dress wedding industry, large-scale development to enhance, to promote our country from clothing brands to help power the input power.

(A) create a design center wedding dress

1, strengthening R & D institutional capacity to improve the design level of the entire technology industry. Any wedding dress companies must have their own institutions technological development, costs of developing technology represent the proportion of sales revenue amounted to more than 3%. Secondly, efforts to promote the advantages of business technology innovation and operational mechanism for creating, supporting competitive firms to establish research oriented to the city and development centers. Thirdly, the establishment of garment industries and businesses in technological innovation for tracking system feedback, the advantages of a dynamic management of enterprises.

2, the start of the project accomplished, innovative employment mechanism. First, strengthen staff training and introduction, with emphasis on the cultivation and the introduction of a number of prominent designers. Secondly, with institutions higher education and scientific research institutes to establish cooperation relations and strive to become the backbone of cooperation institutions serving technology consulting firm wedding night. Third, and training courses of short duration, organized by an academic report, updated design staff. Fourthly, the formation of the Institute of Clothing Technology and fight for the creation of institutions, professional clothing. Fifth Instead, it is necessary to improve the incentive mechanism talent to create outstanding entrepreneurial talent Chaozhou apparel park atmosphere to maximize the mobilization of business innovation in science and technology potential and personal enthusiasm.

3, to promote the application of advanced technology, to promote industrialization design results. The results of the design as soon as possible for industrialization must be advanced technology and advanced management base. wedding dress should be for the current low volume of multiple varieties, the demand quickly in the delivery market and encourage companies to use widely CAD / CAM, flexible manufacturing systems (FMS) technology, management information systems (MIS) technology.

(B) create a manufacturing center wedding dress

1, institutional innovation, and strengthen and expand its leading spine. Encourage and support the majority of shares of companies wedding dress reform, through powerful alliances, reorganization of assets, integration of resources, capital operation and other to achieve bigger and stronger, in particular, need to vigorously promote and support companies evening wedding dress listed. First, focus on supporting leading to the spine, trying to help its restructured corporation. Secondly, it means that mergers and acquisitions led to companies superior to the combination of lower business. Third is to encourage the production and management associated with a high degree of joint ventures. Fourth, as municipal government, "to encourage the companies listed in the supporting document" spirit, full and good to encourage companies to the public list of policies and measures to promote a group of eligible companies listed on the Wedding Dress, full utilization of social capital to operate, to promote the rapid growth of the company to get bigger and stronger.

2, innovation management, improve production efficiency and economic benefits. For learn from the advanced experience of management and improve corporate organizational structure. To some companies of scale, to guide and promote the appointment of excellent professional managers to manage the companies, created the corporate management team. Create a positive corporate culture, give full play to the corporate culture in the soul of the role of business innovation.

3, building materials, raw and auxiliary support to the market, improve the industry, matching the chain. Industrial development, industrial chain link about one aspect of a relationship can not continue, will affect the entire industry. Therefore, we that they attach great importance to supporting industries. Begin planning and construction of wedding dress and auxiliary raw materials market. The expansion of industry Apparel with market patterns, to improve the level of development of the industry. Positive triggered a large-scale suppliers of raw materials and foreign nationals to establish the window of Chaozhou, Chaozhou gradually so that large-scale wedding and evening dress and matching accessories market facial logistics centers.

4 both internally and externally, the opening of the two markets. On the export side, which should vigorously explore new markets, and strive to achieve diversification markets. The first is to consolidate and expand the U.S., the EU market, the export restrictions to ensure the smooth export of products at the same time, increased development and extension of export restrictions do not, two in-depth expansion of Japan, the Korean market. Third, deepen More on Hong Kong, Macao and Taiwan and the ASEAN market. Fourth, to actively explore new markets in Africa, Latin America, Middle East, Australia and other non-restriction region (country) to find a wedding dress export new growth point.

5, established industrial park, optimize industrial design. Plans to build municipal-level industrial parks wedding evening dress. Strive to form a full team support, industry focused in supporting the production base, the formation of scale. Wedding dress, but also tackle the difficult issue of corporate sites.

6 strengthening investment. The use of geographical advantages and the actual wedding dress, the reputation of night dress in a production base for attracting international more domestic industry and foreign investment consortium Chaozhou clothing can be used as a company wholly or jointly owned, learn advanced management concepts advanced production technology and gradually raise the Chaozhou evening dress wedding products, grades and expansion of China Town in the famous wedding dress were regional clothing brand.

(C) to create the fashion Launch Center

A building platform for national and international information (page website, publications, etc.) In the city of Chaozhou Association clothes as the main building and improving Chaozhou evening newspaper wedding dress related sites, thoroughly implement the "wedding dress evening dress Chinese net" and "clothing Chaozhou Herald", the formation of the external promotion, windows and bridges of communication. The establishment of apparel e-commerce platform and services for information technology platform.

2, further implement the strategy brand, large Chaozhou clothing brand building heights. The implementation of brand strategy to improve and maintain Chaozhou wedding dress brand of leadership. Brand a mark of quality and quantity as the brand from a single brand Brands Integral Management of intangible brand brand materials, implementation of training integral and improvement, and take the path of the clusters of the mark. To encourage qualified enterprises abroad and the creation of businesses, registered trademarks and the acquisition of foreign companies regarding the use of its mark in development.

3, construction of the night Chaozhou Wedding Dress Exhibition Centre. Strive built in the wedding and the city of Chaozhou evening dress and street exhibition center, as the city of Chaozhou opening a window to the outside screen. Through this window, comprehensive and systematic display the essence of Chaozhou evening dress and wedding trends to show "Chinese Dress wedding dress at night" launched the brand through this window, the activities related to the organization and the conduct of proceedings of the wedding gown, briefings, seminars, product evaluation will, prizes will be, so Chaozhou become the world leader in the evolution of wedding dress.

4 the organization, and associated economic activities will improve marketing campaigns. Active in the organization and conduct proceedings wedding dress at night, briefings, seminars, product evaluation, the awards will be and so on, efforts to become the world leader in Chaozhou evening dress wedding trends. Fight for an annual event of international trade and economic activities of great wedding dress. About the Author

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Niva At GFG fashion show (Fashion Week 2010)