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Posted in May 7, 2010 ¬ 5:53 pmh.admin2 Comments »

fashion nyc jobs

Think You Can'T launch your invention During a Recession? Think again!

"Few can believe that suffering, especially for others, to no avail. Anything that is disagreeable must surely have positive economic effects. "- target = "_top"> John Kenneth Galbraith

You might think that in times of economic recession consumers are not in mood to experiment with, or purchase products inventiveness. Counter-intuitively, starting a business or the launching of an invention during a recession may be one of the most smart to do, depending of course, if one takes into account certain factors. Looking at previous recessions and consumer psychology can give us ideas about the types of inventions that they can succeed during an economic downturn. Let's walk through some of these issues that appear in the psychological landscape during a recession.

Nesting

Let's start with how people are feeling in these uncertain times. Recessions can generate fear and uncertainty in the minds of people. All around, people are seeing others suffer financial problems, losing their jobs and homes. A result this is a conscious recognition that it is not that person that are fighting on the nightly news or in your neighborhood. An appreciation of what one already has, unlike what is can reach becomes paramount.

That's why many inventions that do well in difficult times has to do with the convenience, organization and products "Do it yourself." Nesting refers to everything related to homes, personal belongings, so self more comfortable and safe improve the environment at home and make a more functional life. It is also a known fact that during recessions, many people have less disposable income to spend to leave, as home entertainment and gaming articles are always popular. An example of an inventive game product introduced during this recession is the Sega "Project Beauty "video game virtual reality (designed for Nintendo DS), which helps women to try different makeup looks through your TV screen. The Magic Ball helps skin care for your clothes and laundry out to people and pet hair from fabrics in the dryer. Lumbarwear is an article that supports soft core and strength to ago, while providing convenience to the user. Digimon Tag is another product that allows for comfort, to relieve itching caused by the garment labels and disposal the need to cut clothing. Indeed, the replacement products of this type are great for repeat sales. The shoe seen is a transparent shoe bag that helps people organize and store your footwear. All these are products that satisfy that urge to nest.

Contest "The beauty is to feel well "

People are looking to improve themselves to compete in the labor market more difficult. They become more acutely aware of their own presentation and appearance, to see the world as a more competitive Europe, instead of meeting place. A recent 'Do-It-Yourself "invention of beauty that a market success is the Zeno PRO Acne clearing device (which uses heat to light spots), that despite retailing at over $ 100 saves money that would otherwise be spent on the dermatologist. Another example of a preparation tool is to save time and money (No travel the room!) and makes the commodity is REM spring, a facial hair remover without batteries. Slimpressions is a product designed to thin strips a woman's arms, back and stomach. These products help people look great, and also created to address ongoing issues of beauty.

Survivor

Where once people saw life as a progression of economic stages, reducing expectations for a recession "just getting by" becomes routine. Products that focus on survival in the economic storm should be central in the minds of inventors. For example, replacing steam iron Dry Buddy wrinkle-removal (also does not have to drag the ironing board) costs about $ 20, but the average customer saves $ 100 in bills Dry cleaning in the course of a year. reusable items that replace disposable absorbent cloth such as Zorbeez used instead of paper towels, also attract consumers bundles of money.

In the 1960s, used to be special areas in department stores that sell "Notions" or resolution personal hygiene problems. Today this type of products that focus on personal preparedness are flourishing on the Internet and mail order catalogs. Examples include Hollywood fashion tape, double sided tape clear "Fashion Emergency" and the chest Button, a pin jewel-like quiet that allows people to wear clothing with embarrassingly low necklines or scarves to turn on the slopes.

Escapism and Hope ...

Recessions can cause anxiety and collective panic among the public. Thoughts of job loss, which was the house that the job pays, and all its contents, are quite frightening. It is common knowledge that during the Great Depression, the film served as a great escape movies for the masses. Often these films had life of the rich and famous, the most expensive and lavish clothes and settings, a stark contrast with reality moviegoers. bars and liquor stores also experience up of the clientele. What is entertainment, but an escape from the mundane. Escapism is a search for hope and magic. Hope is what people need and more you like in difficult times. People are looking for things to improve your life by magic. Examples of "magical" and entertainment products include the "Roomba" robotic vacuum cleaner and "Change Rocks", the interchangeable, multi-ring stone. Another element is the shower curtain shower Arch Expander, which creates an experience more luxurious bathroom, creating more space in the shower. People need extravagances little compared with the greats.

Tips For inventions

Let's look through some of the characteristics that make good inventions Retail:

It is functional and easy use. It makes life easier, while making the user feel better, smarter, more efficient or more attractive. It's fun to use. It sells for $ 40 or less, but has an element of magic. Save time and money and is reliable, durable, safe and works well. It is convenient to store. During a recession, other attributes successful inventions would take into account the elements that help consumers repair / improve or reuse what they already have.

The item should be visually attractive and tactile, have a nice shape and be available in an attractive color, with smooth edges and a smooth finish. Packaging should be compact and catchy product name and memorable, logo and graphics are clear and easy to read. Pictures of the product results should appear on the front of the pack. Simple " how-tos" should appear on the back of the package.

Wholesale buyers What are Looking For

Most inventions are sold to wholesalers and / or sold directly to the public (via Internet and television commercials.) In selling to buyers at wholesale is essential to keep in mind their perspective. Wholesale buyers are searching for something that will cut through the jungle of "stuff" is already Hence, sells itself, and is so new that needs little or no advertising.

Cash sometimes poor, buyers are looking for adjust inventories, and livestock buying less and paying less for products to increase profit margins, while delivering value to customers. Some of the ways to attract buyers and help them market their product are as follows: Source the best price on materials and workmanship. Keep the product size to a minimum (Which occupies less space on the shelf at the store). Give seductive signs, displays and photos if the retailer permits. live demonstrations and offer inventor " guest appearances. "Offer how-to " videos for shops that run them on the sales floor. bond offering brochures showing a touch of style or options of use as a sampling method or gifts. Create special price breaks to buyers if they will "outpost " your product in multiple locations in a store. Periodically provide a new and amazing accessories to keep the buyer interested, the growth of his solo track a complete line products, and help satisfy retail consumers who are always in search of "what 's next" (regardless of the economy.)

Why this is a good time for you, the inventor

You may be unemployed, or who need extra money. You may be afraid to take the next step. You may have been waiting for the moment "perfect" to launch his invention. But now is the time to put your idea in action. Now is the time to push yourself to compete, and complete his vision. Enjoy the times of recession. If your invention is successful for a recession, which can really prosper during the good times. As the most famous song of Frank Sinatra said, "If you can do it here, you can do anywhere, "we say" If you can do now, go! "

Joan Lefkowitz (who knows how to detect a retail trend when you see it, having represented inventors through its third recession) is an original seller of TopsyTail tm, and is president of ACCESSORY brainstorming, New York, a licensing agency, sales representation and consulting for fashion and Beauty Accessories Lifestyle and inventions. She is always looking for new inventions in these categories. ACCESSORIES Magazine awarded for most " Products inventive step "and also cited it as one of the industry's 100 most important accessories" of movement and shaking. title = "http://www.accessorybrainstorms.com/"> www.accessorybrainstorms.com

About the Author

Joan Lefkowitz, an original marketer of TopsyTail tm, is president of ACCESSORY BRAINSTORMS, Inc, a licensing agency, sales representation and consultancy for Fashion/Beauty Accessory and Lifestyle Inventions. From its showroom in New York’s ‘accessories district’, it licenses inventors’ products to major corporations and markets to Mail Order Catalogues, TV Shopping programs and retail. Some very successful products it has launched have been TOPSY TAIL (which sold over $100m at retail), HAIRDINI, HOLLYWOOD FASHION TAPES, and MISS OOPS and, most recently, BOSOM BUTTON, LUMBARWEAR, WHIRL-A-STYLE, WINKEE, R.E.M. SPRING (hair removal tool) and TAG TAMERS...Specializing in representing unique products and inventions since 1984, Accessory Brainstorms is always interested in seeing new products in these categories. ACCESSORIES Magazine awarded Joan for the “Most Inventive Products” and also cited her as one of the 100 most important accessories industry “Movers and Shakers”. www.accessorybrainstorms.com

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Think You Can'T launch your invention During a Recession? Think again!

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