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G.I. Joe: America's movable fighting man
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This page is about the first series (and 40th ann. reproductions) in the G.I. Joe toy line. For the toy line in general, see G.I. Joe.
1960s G.I. Joe action figure
G.I. Joe: America's movable fighting man (1964-69)
The Hassenfeld Brothers (Hasbro) of Pawtucket, Rhode Island, began selling the first "action figure" targeted especially at boys in the early 1960s. The conventional marketing wisdom of the early 1960s was that boys would not play with dolls, thus the word 'Doll' was never used by Hasbro or anyone involved in the development or marketing of G.I. Joe. "Action figure" was the only acceptable term and has since become the generic description for any posable doll intended for boys. 'America's movable fighting man' is a registered trademark of Hasbro, and was prominently displayed on every boxed figure package.
The driving force behind the concept was Don Levine, who in 1963 was creative director of Hasbro Toys. Stan Weston of Weston Merchandising Corp., a product development company, approached him with the idea of a military-based toy line that would include figures and many accessories. Stan Weston credits Larry Reiner, then head of the games division at Ideal Toys, with the notion of an articulated figure, based on conversations he had with Mr. Reiner regarding the concept. Sam Speers, then of Hasbro's product development team, is primarily credited with the specific almost 12" tall articulated figure design as produced by Hasbro; his name appears on the patent# 3,277,602 "Toy figure having movable joints", assigned on October 11, 1966. The all-important packaging graphics were sub-contracted to Thresher and Petrucci Art Studio, a company based nearby that had previously produced freelance work for Hasbro.
The Hasbro prototypes were originally named "Rocky" (marine/soldier) "Skip" (sailor) and "Ace" (pilot), before the more universal name G.I. Joe was adopted. The initial product offering featured members of the four branches of the armed forces as follows; Action Soldier, Action Sailor, Action Pilot and Action Marine, with accessory sets immediately available for each branch. It was correctly assumed that competitors would try to emulate or outright copy the concept, so the idea was to offer a broad range of accessory items from the very start.
The ongoing situation in Vietnam, and the growing anti-war sentiment of the late sixties signaled the end of the early years of G.I. Joe; by 1969, He was no longer a soldier/sailor/pilot/marine, but rather an Adventurer; he was marketed under the "Adventures of G.I. Joe, and the line consisted of Adventurer, black Adventurer, Aquanaut, and Talking Astronaut. Instead of military sets, the mostly recycled materials from earlier years were given names such as "Fight for Survival" "Danger of the Depths". "Mysterious Explosion", "Secret Mission to Spy Island" and "Mouth of Doom". Everything would change the following year, as G.I. Joe received lifelike hair and beards, courtesy of Hasbro's U.K. licensee; Palitoy. See G.I. Joe Adventure Team for more information on the later series of G.I. Joe.
For more in-depth information and specifics, please refer to the books listed in the reference section
Head variations
Four hair colors were offered in 1964; Blonde, Auburn (Red), Brown and Black. Eye colors were specifically matched to hair colors; Blonde and Auburn hair came with brown eyes, Black and Brown hair came with blue eyes. In 1965 an American-ethnic version of the basic soldier was offered; it was simply a caucasian feature figure molded in brown vinyl instead of the pink used otherwise. Some very early issue figures appear to have eyeliner, and these heads seem more prone to shrinkage than later variants. In 1966, a European "foreign" and Japanese head version was released, with the advent of the 6 "Action Soldiers of the World' releases. In 1967, talking variants were also released. Late Black, Red, Blonde and Brown talker heads were of a softer vinyl, essentially the same as those used for flocking in the Adventurer series introduced in 1970.
Basic figure
The figure was loosely based on the artist's mannequins still available today; the basic figure had multiple points of articulation, previously not found in any children's toy. The advertising claimed "21 points of articulation", however, if one actually counts each individual pivot contact point, there are 19; head-to-neck, neck-to-torso, shoulder-to-torso (2), biceps-to-shoulder (2), elbow...(and so on) To get More information , you can visit some products about Plastic Water Pump, mixed flow pump, . The Ice Cream Dsquared DSK Polo D&G Casual Running Shoes products should be show more here!
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