fashion terms french
fashion terms french
Far East Peerage become fashionable New Force
The style of China, Russia, style, style of India, Arabic style air ... ... few years, the fashion world seems to constantly tap age in Far Eastern culture. At the same time, these beautiful designs are accompanied by luxury brands Dongzheng charm pace.
In addition to including Russia, China, India and the Middle East to the Western world's understanding of fashion are only a decade or complete. In the Middle East, people's habits have not changed the traditional dress. In India, most women's closets of clothing or a sari. Without But this is without prejudice to other luxury brands to find the hole, opening a new market and incredible.
World Luxury Association released a report shows that the luxury goods from China totaled U.S. $ 8.6 million, representing 25% of the world for the first time surpassed the U.S. as the world's second largest luxury country.
China has become the third largest consumer of luxury goods is expected to surpass U.S. in 2015 to 32% of the share and the Japanese side to side, back in world consumption of luxury goods in the first. China's young upstart, who in a very short period of time Encouraged by This trend of development, expensive watches to imported cars, are all vested interests. Luxury Agents have also reported a positive response. According to statistics, luxury brands in the world, 80% of the Chinese market.
In to mark their social status, China's rich tend to choose brands known, especially including the historic French fashion and view high price. So, Louis Vuitton, target = "_blank" title = "chanel"> Chanel Dior and Lacoste are the most well-known fashion and accessories brand. Rolex, Omega, Cartier, Vacheron Constantin, Breitling is one of the best known on the clock. Prosperous China and nearly 22% have a Rolex watch, 66% in the last six months, which had been bought at least one clock, which spent an average of 15,389 yuan.
India: Men's Main Market
The new rich in India are unprecedented luxury consumption and high level of luxury retailers were all willing to meet with their needs. Ermenegildo Zegna Spring Summer ad has a "Pink City" Jaipur's reputation for filming, becoming the first chance to shoot international advertising in India, the luxury brand for men.
In India, customs and practices became clear that Europe and the United States to promote luxury obstacles. Over the years, the States on imported products and high taxes (import tariffs on duty until 50%), summary also makes a luxurious environment for retail is hard to find a foothold. In the next three years, India's luxury goods market, annual growth rate will reach 25%. In the past, in India, only the nobility of wearing jewels of Cartier - Today in India has undergone tremendous changes.
Six in the best of India known luxury brands, three brands of the local community, and leading men. From the survey, when asked the best known brands, the first reaction of most people was the marked man. Swiss watchmaking business is the best performance in India of foreign suppliers of luxury goods. The Gucci is the only compression in the ranks of the top ten well-known brands in fashion. Marc Jacobs had heard only of the total population of Indians, the 8%, the performance of Yves Saint Laurent, worse, only 7% of Indians knew the name. As a sponsor of India Fashion Week, local fashion brand Wills Lifestyle stylish people on the ground terms may also be more familiar.
India during the heat, people will come with a shirt as a jacket - Which explains the popularity of Louis Philippe and the crocodile, both well-known manufacturer of the shirt. Local high-end brands such as ParkAvenue, Allen Solly, and Reid & Taylor is also very popular for its family of men, although they have also created women's clothing and traditional costumes. These brands are seen as a reason fundamental is clear is that the wedding was the social activity of India attaches the highest importance
09 Chanel early autumn series of high-level hand Square, the scene moved to Moscow, called "Paris - Moscow, fashion, full of feelings of the Russian Tsarist era
Russia: growing market segment
Russian billionaires and now they can be surreptitiously goodbye many years, purchased large quantities of high fashion and jewelry, eager to show their wealth. The world's largest luxury goods exhibition "Millionaire Fair" (Millionaire Fair), the largest influx of luxury brands the U.S. dollar in the pockets of large denomination bank notes are displayed rich helicopters, GEM-studded gold pencil, and the construction of bottle
Across the emerging luxury market among Russian consumers of foreign brand recognition is the highest. Your favorite brands are Versace and Dior. Besides a large number of American and European brands, two popular local brands like the Russians, who are ValentinYudashkin Vyacheslav Zaitsev and both have the number of clothing series and custom.
"People in Russia and to buy luxury goods, as the leading brands around the world from the boutique will be responsible for speech Russian staff, "the Russian edition of L'Officiel" Evelina Khromtchenko chief editor said, "Russians are always the best selection of the best brands of goods - Chanel bags and coat, smoking YvesSaint Laurent and leather shoes, Dolce & Tee Skirt Gabbana, Dior and Lanvin dress big cowboy clothes Balmain, Balenciaga, and jacket Portfolio cortical motor clutch, Burberry's waist windbreaker and such as Louis Vuitton suitcase. "
Russian women is not a pastime known - to buy jewelry, especially rings and necklaces. In the past six months, their purchases Jewelry average up to 1.3 on average rich should spend a ring at U.S. $ 7404. The reputation of the brand and the production process is the most of its attention to two main factors, Bulgari, Cartier and Tiffany are the most popular
Power on a quarterly basis in Paris, Milan and New York Fashion Week front row, new faces are rare. Therefore, when wearing a Miu Miu glasses blonde beauty casualties, the Russian version of "L'Officiel" Evelina Khromtchenko chief editor appear in the front row, immediately attracted the attention of their Laojiang Hu.
"Russia has undergone major changes. Ten years ago, is the lover of his age, now their daughters married his mistress and his wife was actually has come, "Khromtchenko laughter and said:" Russia is now not only want buy sexy women clothing, you would like to show themselves as the masters of the position. "Russian consumers will be able to glimpse a brand favored by this change: they prefer as target = "_blank" title = "Chanel handbags"> Chanel handbags and fashion tastes are more conservative Ralph Lauren .
In style Khromtchenko own leading brands like Martin Margiela and Balenciaga, as well as elegant and classic brands like Dior and YSL are sponsor it. The very early in the media of fashion, women have contributed to brands like Gucci and Valentino stationed in Russia, and through programs TV and radio earn a great reputation.
Russian National brands Valentin Yudashkin Spring / Summer 09 Show
Local designer Vyacheslav Russia Zaitsev
In fact, designers are active in Russia and neighboring countries like Azerbaijan and Kazakhstan to find a solution. Ralph Lauren and AlexanderMcQueen are located in Moscow, with luxury shops result of its expansion ambitions.
At the same time Khromtchenko pairs of words are also requirements stringent quality, do not forget to ensure that match an attractive image. "In Russia, each health worker has read" War and Peace. "Tolstoy reading for school programs, "he said," So when you read this regard, the Russians are always the highest level. "The editor of bits in" The Devil Wear Prada "playing Russian dubbed version of" Monster "voice actor Miranda Priestly, what really deserves the Russian Anna Wintour.
The desire unprecedented for purchase
China's luxury retailers are aware that consumer awareness of China's fashion 10 years ago, has grown considerably. Lane Crawford Department Store China has always been the fashion director Sarah Rutson decided to re-evaluate their customers. "The people of Hong Kong do not buy the speed of things so quickly. Continental customers will happen in 8 minutes, over 30,000 pieces. I did 20 years in the retail sector, is the first time to see this incredible desire purchase. "
In India, 2007 "Vogue" magazine founded the Indian version of the marked changes in the luxury market in the country. 8 percent India's annual average growth rate has become the fastest growing economies in the world among the countries, and thus created a stakeholder group to buy Louis Vuitton bags and Jimmy Choo high heels consumer
In the dress code demanding Middle Eastern countries, the real point strong support are those who are good at communicating with the luxury brand of smart people. In 1992, Sheikh Majed Al-Sabah in Kuwait opened the first Villa Moda boutiques. 17 years, convinced Prada, Missoni and other brands made for your guests dress Turkish. Even with bold exposed to famous Gucci bags and Dolce & Gabbana also been persuaded to start a long skirt, or even sewing the sleeves Bra-style jacket. Today, he was in Qatar, Syria, Dubai and Bahrain have opened branches. "The love of a woman head covered like Prada turban. "he said.
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