fashion themes 2011
fashion themes 2011
Companies fabric should be close to the Terminal
For the Textile Information Center China National Institute of Textile Product Development Centre organized the "23 ° (2011 Spring) China Fabrics Assessment" was held recently. Activities Since 1999 the sector was accompanied by 11 years.
National Textile Product Development Center director Binhong: "I hope that Chinese enterprises in this process, the fabric quickly grow and continue to evolve near the end markets. "accreditation activities fabric witnessed the progress of the company to explore the future direction of development, are also exposed problems in the industry and that makes us think.
Strengths and weaknesses?
"Can you feel the business knowledge in the China market is growing, showtime unrealistic elements of the pile increases, most of them from the fabric will be capable of thinking in the field clothing can be used. "Many experts selected tissues are given in this assessment.
This is the fabric of companies gradually mature. Binhong spoke: "The finalists in each category, compared with fabrics, we see a group of prominent businessmen, who will be a good combination of technology and art together. "But how do you make the fabric more in line with market demand, the advantages of the present expansion is the next step in the effort.
deficiencies exist where? Reviews of judges focused on the color and sequence.
Procurement Group Co., Ltd. of Guangdong pure Director of the Center the closing, he spoke of the fabric you want to have a visual impact, color is making an important element in people's eyes, the color is used inappropriately, are also reflected on the side of a tissue capture another business trend of "less meat." Clothing & Accessories Co., Ltd., design director Maya Nuo Zhang Chao, "The performance tissues in the product approach is too cautious, products, lack of family feeling. "Web design is actually serialized to meet subsequent markets, as the current development of clothing also are standard modes of operation.
China 100% original?
What is China finalist original designer, or directly out of the only copy? Most of the material difficult to make judgments. Binhong also repeated Sometimes referred to this problem, although organizers said at the stage of sample collection will now go to 11 companies inspected, but such considerations are not reasonable. Because at the scene assessment, there is a rich tapestry of experience to find a complete copy of the only buyers outside fabric.
Of course, the original premise that only the primary business network requirements, how to design, cleverly integrated in the original Chinese elements, so the style of the material, which shows a Chinese flavor, this is a great challenge. Metersbonwe Managing Director, Deputy Director General Wei Dong Xu is very identity, in his view, South Korea Japan, the different characteristics of the fabric is its step by step in the domestic market ", earning the" Chinese textiles on the original breakthrough, the textiles and clothing companies working in close collaboration with the brand is the key. Weidong Xu told reporters talk about their role in the development of pre numerous tissues, as Smith Barney, summer shirts fabric often used 20 or 40 threads, yarns, a single design specifications are also limited, electing 26 Yarn a simple change in yarn count may have a different style of dress.
From this perspective, the internal fabric companies and fashion designers just need the runtime, but in reality is not so simple. The presence of designers also spoke to reporters of this problem, companies today underwear are buying most of the commercial fabric mesh, but also for this reason that designers want to pass on the inspiration of the tissues tend to be subject to the limitations of the speech is also revealed a bit of frustration.
How to realize the value of the web?
Fabric debate on the value of the site due to the Award "integral" of the evaluation, the argument focuses on two fabrics: a double knit jacquard, polyester, Tencel blend fabric, simplicity patterns; 2 is 100% cotton, hot glue on the blackest black the flotation process, rich in Baroque style retro.
I support the first jury that a material, the process is not complicated but not innovative, its value is reflected in the volume, according to the mid-market positioning, the brand can achieve economies of scale, and support the second block of the judges that the value of this unique fabric will be relatively high for product brands of high end, China is Now the very absence of such designs. Li Lang (China) Co., Ltd. Designer fabrics into account the second paragraph of the text wave is a "supporter" in his view, the fashion brand will go the way of people of life now to fix a position, the national men's lack of real luxury, this tissue section inspired his creative inspiration.
"Quantifying the size of the service mark" and "individual elements high value-added "Who can reflect the real value of the fabric? The center of the debate is not new, we can say that some cliché, but the original intention the debate is not finding the values of unity, only under these two values, greater clarity in the future.
Binhong raised the final summary the topic of this debate: "We are moving to the textile and food, clothing brands in China in the international market have a certain quota market, and bring to Europe and the United States and emerging markets? development or high-end quantitative development? These two views are representative of the direction Chinese textile industry's future development. "
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