fashion wars myspace
fashion wars myspace
Search Wars Continue - Is Social Search The Holy Grail?
Abstract:
The last frontier of engine technology search is social search. Born in the social networking boom, social search attempt to humanize the search results thereby providing users with answers impulse to their questions. Given that 50% of queries unanswered, social search could be the biggest breakthrough since page ranking.
Overview:
As the search giant, Google, Yahoo and MSN continue their fierce battle to become king of search engines Internet marketers face increasing challenges to dominate in the rankings. As algorithms and methodologies change, savvy entrepreneurs and Avenue Madison will continue its struggle with heating for a coveted top 10 place in search engines.
social search is not officially here but the debut is not far away. Yahoo, MSN and Google are supposedly working on methodologies to converge search and user-generated content while walking on the rope loosely known as "privacy." Yahoo has been beta testing Yahoo Answers since December 2005 and has retained power, Raghu Ramakrishnan, the co-author Management Systems Database and co-founder of QUIQ. Mircosoft is in talks with Eurekster.com, a company specializing in social search and Google is experimenting with Google Base Beta.
Why are these internet giants invest as much in social search? Social networks like MySpace and Friendster are threatening the domination of established search giants.
Social networks are pulling in a significant and increasing web traffic.
social networking sites are actively working to improve their internal search capabilities and provide an even richer experience for their members. Search giants like Google, Yahoo and MSN must accelerate their social search efforts or that might fall outside the search game that now dominate. Search giants must stay up or go to ago.
Why now, what drives this apparent sudden change?
It is hard to believe that in the early days of the net, there was a course underlying technology that would replace or hinder human interaction. There were those who believed users would prefer getting their information from a computer rather of a person. Social networking is really something old made new by bringing it online. It turns out that humans still rely on other human beings and the technology simply allows us to extend the limits of our social networks. Studies have shown what we already knew intuitively, we pay attention to the recommendations of real people.
Social search, viral marketing and social networks are not at all new concepts. Social search is really the technology derivative of asking friends and colleagues for recommendations. In the long ago, before the dark ages "google" if you need a mechanic asked his neighbor, his colleagues and friends for a recommendation. Now google for mechanics and visit websites for information that will help us in our decision.
Social search will enable users combine the two for a robust result that combines the content needed by users or the human element with the power of technology. Pretty heady stuff, when you contemplate the impact of this new era of search.
What does all this mean for the internet marketer?
The objectives of ISP remain the same - and drive traffic to convert that traffic to profitable sales.
social search will not change the foundation of marketing, but that will change the way you present your information to generate leads. In other words, you still have to put a good old fashioned Public Relations and marketing tactics for the new fangled social milieu of the search, affectionately dubbed SMM by some.
Driving traffic to your social search site and search engine optimization
To take advantage of social search, the first step is to develop a plan, and find their niche. Contrary to popular belief, the world is not his client. Often the focus is on pure traffic results, but none of that matters if you're not hitting your sales goals. Answer the following:
- Who is your ideal client, what they look like?
- Do you only want 200,000 visits per day or want 200 000 visits from people who have a problem with your product or service can solve?
- What products or services is what they buy?
- What often make purchases, when?
Take time to identify your target before executing a marketing plan. Be sure to include offers free e-mail through popular courses, as in: http://www.microsaw.com/myform.htm to educate its first hearing. Then they shown through a survey to find out more about them. And, because you gave them something for free, are more likely to complete the survey.
Now that has found its place, you will have a much easier time capturing them using SMM. Marketing whether online or off is all about relevancy, visibility and credibility. As an internet marketer who want to dominate your niche market by establishing yourself as the expert in your area, provide information to your potential customer is relevant to their needs and preferences and have greater visibility than your competitors.
The steps you can take to achieve expertise with SMM:
1. Become an expert in the information source.
Use the markers and functions of shipping items from sites such as Digg to establish yourself as a credible and recognizable source information.
2. Hitchhiking on a blog.
Post relevant and informative content on high-profile blogs in your industry. Contributing to a blog on the subject relevance will increase your visibility and credibility with your target market.
3. Share, share, share.
Create a Squidoo lens, writing and publishing Articles online article banks (ie ezinearticles.com) contribute to wikipedia. Number of quarterly press releases through PR Web. Providing content will establish familiarity with your name (the "I have not heard of you?" Effect) and enable you to cement your expertise with your audience. A then directed to pre-qualified users to your site, which has already established interest in what you have to sell.
4. Create your own friendly network.
Link share with complementary products and services remains a great way to expand their social network, and therefore visibility.
5. Building on the existing foundation. The technical aspect of the search will not be eliminated with the dawn of social search. Rather social search will increase technical search. Therefore, it is important continue to use the tools and resources that drive technical search including optimization techniques and paid inclusion.
6. Apply innovation directly to your site. Here's an example: http://microsaw-swicki.eurekster.com/ we are using, and is a free service.
Abstract:
Social Search not completely replace the traditional search-driven technical but open another avenue for internet marketers. One of the most exciting is that small businesses are better positioned to maximize the social gains of the border. We have seen the power of Joe "regular" community driving the popularity and site marketing efforts beyond Madison Avenue.
YouTube, MySpace and Facebook owe their growth to the power of viral marketing. The large companies have not yet mastered the art of getting up close and personal with your user know savvy entrepreneurs the opportunity of his life. Using the simple techniques outlined in this article you will be well prepared to take advantage of that opportunity.
Social Marketing Resources:
Digg, Wikipedia, wikiHow, Flickr, StumbleUpon, Newsvine, LinkedIn, Del.icio.us, MySpace, Ma.gnolia, Yahoo Answers, Reddit, Technorati, Squidoo, Shoutwire, 43 Things, YourElevatorPitch, Ning, Yahoo 360, BlinkList, Shadows, Wetpaint, Jotspot
Article Banks:
Ezinearticles, GoArticles, SubmitYourArticles (fee), buzzle, Articlealley, ISNAR
About the Author
Jon Rognerud is a recognized authority on the subject of search marketing, and has spent over 10 years developing websites and marketing solutions at companies like Overture and Yahoo. His website, http://www.microsaw.com , provides a wealth of informative articles, tips and tools.
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