fashionista blogger
YouTube vloggers teenage beauty: Fashion's New "It" Girls?
Bloggers are nothing new in the world of fashion. For the latest seasons, fashion week front rows were filled with the elite blogger, including industry become pro-blogger for The Sartorialist Scott Schulman, and 13-year-old child prodigy Tavi Gevinson fashion, style rookie has even built a target picture Teen Vogue. But like their colleagues who support fashion, his popularity extends only to the inner circle of fashion. For young fashion lovers outside of New York and Los Angeles, is a new kind of "It" linda of people, carrying not only an armful of Forever 21 shopping bags, but the real power of the market, too.
Enter the "tour" video blogger. Lance videos are posted by buyers, adolescent girls, mostly young, who come home from a shopping haul, "better known as a day of shopping, and meet the desire to overcome the dizzy to show off their new acquisitions to not one but thousands of his closest friends girl on the web. With a wealth of brand-dropping and joyful shrieks, while its new models of clothes, shoes, accessories and makeup is not difficult to see why these videos have become in a marketer's dream come true. Lance videos have been an emerging trend in video posts on YouTube for the past year, but recently hit its peak. According to ABC News, if you take a browse on YouTube today, you will find over 110,000 videos currently posted haul. That's a lot of free publicity.
Two of the most popular vloggers on YouTube distance are sisters Elle Fowler, 21, and Blair Fowler, 16, who started off making simple videos travel, but now became multi-dimensional marketing machines. Both girls have YouTube-hosted channels and allow YouTube to run ads alongside their videos, the division of revenues. They have also formed a handful of other agreements with fashion and beauty companies are making every effort to ensure that girls hawk their products. Of course, the usual disclaimers are to indicate whether the girls bought their own articles, or promotional items were sent to them. Either way, do these resignations actually make these girls more reliable than the average magazine editor?
Well, their fans happen to think so. These girls are revered by their followers. The products have been known vlogger about selling within hours of a video being posted. We're talking more than their local peers high school here. Blair now has over 300,000 subscribers and more than 16 million views of her videos. Elle has more than 200,000 subscribers and more than 10 million hits. Sure, it's not "surprise Kitty" numbers, but still pretty impressive. These tech-savvy teenagers have undoubtedly found way to connect with their peers using the medium they love and know best: video. They come out so sweet and nice and really excited to share their lives and hobbies with their audience, that, according to the loads of comments left on his videos, no doubt, see the girls as a pair of nice, good friends can admire. Certainly one can admire Anna Wintour, but no girl on Earth once considered as a mere friend.
There are a couple of things we can learn from these two geniuses of technology on video stardom viral. 1) A pretty smile and a bit of transparency will build a loyal fan base, and 2) consistency is the key. Fowler sisters constantly trying to create a sense of modesty in their videos. During their presentations, Blair was often heard saying things like "I'm not trying to boast," or "is not what my family can afford to buy "as a segue into their videos away. For many this act may seem a bit ironic, but loyal to their young fans that he is a sincere act of honesty and two things Photoshop is not always found in the pages of teen magazines monthly. The girls also post videos fairly regularly, is not bothered by her fans home for more. Both sisters note that most of his ideas come directly vlog fan applications. Each sister has two independent video channels YouTube ...
To read more about the beauty vloggers, go to Sparxoo, a digital marketing, brand and business development blog .
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Sparxoo is a business blog that inspires breakthrough by tomorrow's leaders. We are a strategy consulting firm with a pulse on marketing, branding, and development.
IFB / NYFW 2010 Fashion Blogger Panel Part 1
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