friday night fashions

friday night fashions

Fashion Summary

Flashback! Almost four decades ago - stores of lifestyle were the frenzy of the sixties in clothing stores like Biba and Habitat offers great collection for young consumers. The display of the lines of the lifestyle model and made buyers think "what best for me? "Most shops joined the league for the next and was seventy as Marks & Spencer and Mothercare followed by the main actor "Next" in the eighties, which were largely preferred.

Meanwhile, Italy's most important player "Benetton" marched down the high street, offering colorful designer clothes for the whole family. His strategy proved remarkably affirmative current window display in all stores with units independent. The company was successful in Britain, however, have a long history in the market, witnessed the failure to keep pace with the pressure Accelerated high as other European competitors, who are now known as Mango, H & M and Zara.

The rise of these competitors in the main street has seen success due to greater demand for fast fashion. Styles shown in magazines or other advertorials are what people want to go. Top Designers have created collection extensions, serving people who can afford to spend your hard earn cash in the figure triples. This resulted in successful collection of affordable fashion European brands

A Swedish player, H & M offered readymade clothing shops stocked with fashion collection at a reasonable cost. His successful strategy was its own slogan "fashion and quality at the best price" innovative design, reasonable prices and competent logistics. Headquartered in Stockholm, a team of 100 fashion designers assures that nothing has been copied from the platforms of the track. Most are inspired street trends, movies, magazines and exhibitions. Surprisingly, the designs hit the stores within 2-3 weeks. H & M high-profile design of the mooring of Karl Lagerfeld and Stella McCartney have resulted in the entire collection available to the people en masse to lower prices. This strategy is supported by heavy advertising, easily compete with the big brands.

In a world of advertising and promotion, there is a shop that has made strategy to not spend a cent on advertising, "Zara", a wing of the largest in Europe, rapidly evolving and most triumphant fashion retailers of clothing, the Inditex Group. Other popular stores and chain are similar Massimo Dutti, Bershka and Pull and Bear. Inditex operates the business through more than two thousand stores in 56 countries. The first Zara store was launched in 1975 in La Coruña, Galicia and currently operates more than four-owned stores worldwide. In the past five years have seen sales up 25 percent year on year.

Zara has its own design and production unit in La Coruña, Spain, which takes the cancellation of large operations outsourcing as H & M does in over nine hundred enterprises. It is modern, offering up to date lifestyle yet standard clothing lines for men, women and children. Zara offers reasonably priced clothing radical, however, not of the highest quality that will last only for a few seasons.

As same as Zara, H & M also can put the designs in stores within three weeks. Its product range is cheap and small but frequent, offering consumers huge selection that the results repeated visits to their stores to find "News." So far, Zara has opened more than ten thousand new designs and most of these only can be made for a few weeks.

Another Spanish player, Mango is a prestigious multinational brand devoted to the design, production and sale of accessories fast fashion for women only. Its clothing line includes suits, sport, and MNG Jeans. It may not be as large as H & M and Inditex Group, but has played excellent, especially in the United Kingdom.

They do not resemble malls complete with exclusive of these three brands. The pace of these companies in responding to changing demands consumers is an ideal test for the retail, manufacturing and logistics skills in the fashion industry. These new strategies are established to develop the ability to take the challenges of a competitive global market.

In addition to diversification in a variety of products is a common thing in all these brands that is "intelligent logistics." well-organized communication between sales staff with the central and the producers have to match the volume of business with high speed measurements.

The truth is that buyers are becoming more intelligent and knowledgeable of preference to which they shop. Although they always have your favorite designer is also known that a piece disposable fast fashion of a chain of retail stores complement your choices whole. A reasonable price for all retail these perceptions play in Friday night when people feel they have nothing to wear.

Retailers are sent in a fight to make "sets out the main trends gateway drawing sheets to the shelves as quickly as possible.

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Copyright © 2006

Friday Night Fashions Haul/Review

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