italian brands fashion

italian brands fashion

Designer sunglasses - information about the different brands

Currently, there are many different brands of designer sunglasses which have either evolved in its own right, as Ray Ban or Oakley, or have been created as an accessory to the marks of the fashion house such as Gucci and Versace etc. This article examines the origins of these different designer brands, which goes back to its roots and discover how they were created and became the famous street of high-fashion brands that we all want to wear. More information about Oakley, Rayban, Dolce and Gabbana, Diesel, Gucci, Hugo Boss, Prada, Tommy Hilfiger and Versace.

1. Oakley Sunglasses

Oakley is mostly known for their quality sunglasses and ski goggles, and was founded by Jim Jannard in California, USA in 1975, where developed motorbike hand grips, and then sell them at motocross events. He called them "The Oakley Grip", and were very different to any other grips riders had been using. In the 1980s he moved to goggles and sunglasses, and is now a world leader in innovative design, creating new products and exciting.

UV and impact protection

Plutonite is used for all lenses Oakley. It is made of polycarbonate, the lenses lightweight, offering superior comfort, clarity and protection against ultraviolet radiation and impact resistance. In fact, this impact resistant material blocks out 100% of UVA, UVB and UVC. The protection is formulated in the lens material, unlike a surface film thin that it can be scratched, leaving dilated pupils exposed to ultraviolet radiation leak. The shield has nothing to do with darkness or color of the lens, so even Oakley lenses provide clear not yet had full UV protection.

The wrap provides the raked-back design of Oakley eyewear greater protection by blocking UV from the periphery. The lens materials and frame geometries of Oakley sunglasses provide unsurpassed protection against high speed and the impact of large mass.

Iridium lens coatings

It is a uniform layer filter that optimizes contrast and minimizes glare, created by superheated metal oxides are fused with the target on a molecular level, permanently bonding of the lens. Tuned to transmit 9-92% of the available light, the coatings are specifically formulated for optimal balance between reflection, transmission and absorption.

Polarization

Each pair of Oakley polarized sunglasses achieves 99.9% efficiency in blocking polarized light waves. stern gaze is caused by light waves bouncing surfaces and water, and can be up to 10 times brighter than ambient light. With polarized lenses Oakley you definitely keep the sun impedes their vision.

Oakley polarization technology that exceeds industry standards for clarity, performance and durability. The most common techniques of incorporating polarization films into lenses by lamination (adhesive to sandwich the film between layers of the lens) and fall of training (sandwiching then heating and pressing over contoured forms) can cause confusion and distortion. Oakley uses an injection molding process to infuse the lens material around the filter. This liquid fusion creates binding molecular level, allowing the filter to achieve the highest possible level of performance.

Hydrophobic (water repellent)

The hydrophobic lenses repel water, oil perspiration and dust. Liquids simply pull off the lens surface without streaking, and all liquids that slide off the lens by gravity can be more easily removed than with other brands of sunglasses, making cleaning your lenses a breeze.

Oleophobic (Repels oils)

The characteristics Oleophobic end the frustration experienced with oils, fingerprints and other stains in conventional glasses. These trademarks of their Oakley sunglasses easily wipe away without residue, removing traces of mist and reduce the effort needed to clean the lenses.

Anti-static

The anti-static properties mean that dust, dirt and other particles that are attracted to the lens via static electricity. Dirt and dust degrade optical clarity, system more frequent cleaning and increase the likelihood of scratching.

3-point adjustment

Oakley sunglasses are designed to maintain a secure and comfortable fit. The company's patented three-point Fit "ensures that each frame makes contact only at the bridge of the nose and behind the temples. This retains optics in perfect alignment and eliminates the discomfort of common frameworks that hook the ears and mount with unbalanced pressure points. Some earstems are sheathed in "Unobtainium" an Oakley innovation that actually increases grip with perspiration.

Unobtainium

This is the name of Oakley hydrophilic (water-attracting) synthetic rubber that increases grip when wet, usually applied the contact points of sunglasses (nose and sides of the head). A very similar material was used in Oakley's first product, the "Oakley grips", used on the handlebars of the motorcycle (mentioned above).

Marco composition

Engineering advances in structural materials allows Oakley to produce lightweight frames and high-performance sunglasses that maintain superior comfort and protection. The polymers used "O Matter" frames (a nylon composite) are formulated for high durability as well as controlled flexibility for improved safety during impact. To produce the ultra-strong, lightweight chassis of Oakley wire frames, five metallic compounds (including titanium) are fused into a single C-5 alloy. Both materials framework to maintain resistance to ultraviolet radiation, humidity, sudden temperature changes and chemical exposure.

Metal X

Oakley X Metal "is a titanium alloy, and is the only 3-D sculpted, hypoallergenic, all-metal frame on the ground. His phenomenal strength / weight ratio maximizes comfort and durability. For precision optical geometries, production pieces analyze real-time X-ray scanning and undergo five-axis machining in computerized systems that maintain 0.0005 "tolerance.

2. Sunglasses Ray-Ban

Ray-Ban was founded in 1937 as a manufacturer of quality sunglasses. Ray-Ban introduced the most imitated sunglasses sun-two in the world, the "Aviator" (issued free of United States air force pilots) and the "Wanderer."

It all began in 1920 when lieutenant John MacCready returned from a balloon flight, complaining that the sun had damaged his eyes permanently. He asked Bausch & Lomb to develop a pair of sunglasses that not only provide the necessary protection, but also look good. A few years later, In 1937, Bausch & Lomb produced the "Anti-Glare", consisting of a lightweight metal frame and gold plated lenses tinted green mineral glass, which filters ultraviolet rays. The pilots of the United States Air Force published these Aviator "sunglasses free of charge. The aviator style soon became famous when, during World War 2, General Douglas MacArthur landed on the beaches in the Philippines. Photographers recorded the time and showed her photos wearing these aviator sunglasses - which then soon became popular in America.

Ray-Ban has been used in several Hollywood films, starting with "Breakfast at Tiffany's" in 1961, starring Audrey Hepburn as Holly Golightly. The "Blues Brothers", starring Dan Akroyd and John Belushi showed them dressed in their famous "Wayfarer" style Ray-Ban. Do not forget, of course, Tom Cruise in the 1983 film "Risky Business." In 2006, the Honda Formula One Racing team members all wore the Ray-Ban 4075 model during the racing season.

Ray-Ban is now owned by Luxottica Group, and its headquarters are in Italy. Sunglasses Ray-Ban is still very popular with a wide range of exciting styles.

3. dolce and Gabbana Sunglasses

Dolce and Gabbana fashion house is a high-end, founded by Italian designers Domenico Dolce Palermo, Sicily, and Stefano Gabbana in Milan, Italy. Dolce and Gabanna are very popular among Hollywood stars, designing clothes for Kylie Minogue, Madonna and many others. Although the two men split in 2005, the business has not changed and both Dolce and Gabanna continue to design together. They strive to create the best designs, rather be interested in starting trends, and just looking through their collection you can see for yourself that the designs are absolutely stunning.

4. Diesel Sunglasses

The Diesel brand has been around since 1978, manufacturing jeans and casual wear, along with accessories, including Diesel sunglasses. Diesel products can be purchased from around 10,000 shops and boutiques around the world.

The Diesel company was founded by Renzo Rosso in 1978. He and his design team always wanted to direct his own path in fashion, being slightly different from the norm, so Diesel has become a leader of fashion, rather than a follower of fashion. Their manufacturing methods and quality control ensures a product of exceptional quality, individual style is refreshing and different from the usual trends. So if you want to have that look of individuality and certain style, Diesel sunglasses are well worth considering.

5. Gucci Sunglasses

Gucci is perhaps one of the worlds most prestigious and famous fashion brands. Founded by Guccio Gucci in Florence, Italy in 1921. Gucci is the biggest selling Italian brand in the world and has about 425 stores around the world. They also have the record Global pair of jeans the most expensive ever made - an amazing U.S. $ 3,134, in Milan in 1998!

In 1938 Gucci expanded and opened a boutique in Rome. Guccio Gucci designed many of the most notable products of the company, such as bamboo-handled bag in 1947, which is still manufactured today. Four of his sons helped in the management of the company and lead it forward, and after the death of his father in 1953, Aldo Gucci was instrumental in opening boutiques first company in London, Paris and New York.

Like many companies, the Gucci company has had its ups and downs over the years through family quarrels and poor business decisions, but despite this, Gucci remains one of the leading brands of luxury goods in the world. Check out a few Gucci sunglasses and you will see shortly that the designs embody that sense of luxury and extravagance. Therefore, if you want to attract attention, there's nothing like a pair of Gucci to give that feeling of feeling special and sophisticated. You will always be glad you invested in a pair of Gucci sunglasses!

6. Hugo Boss Sunglasses

Hugo Boss is a fashion brand known around the world extends a chain of stores in more than 100 countries and an annual turnover of half a billion dollars.

Hugo Boss founded his clothing company in Germany, in 1923, near Stuttgart, where it follows basing today. Despite bankruptcy in 1930, due to the difficult economic situation in Germany at that time, create a new company in 1931, and provided uniforms of SS guards. Hugo Boss died in 1948, but its business carried on, and began making suits. In the late 50's, 60's and 70's fashion began to really take off, and Hugo Boss suits soon became known for quality fashion.

Like many names in fashion, the company has diversified in fragrances and also, of course, the stunning Hugo Boss sunglasses. When others around you notice you're wearing Hugo Boss sunglasses, they will not than to be impressed.

7. Prada Sunglasses

Prada was created in 1913 by Mario Prada Milan, Italy. He designed handbags, shoes, bags, etc, and now the brand represents luxury and style. Miuccia Prada, Mario's granddaughter, took over the company in 1978, and moved forward Prada label, the design of a new look handbag - simple and elegant - and now Prada represents elegant with clean lines and luxurious fabrics materials.

Accessories such as Prada sunglasses are also extremely high quality, demonstrating once again the clean elegant lines carefully to detail that give Prada sunglasses their subtle style and chic image. The Prada brand is known worldwide, and the different Prada triangular logo is instantly recognizable. So soon as you place a pair of Prada sunglasses you soon realize something very special.

8. Tommy Hilfiger Sunglasses

Tommy Hilfiger comes from a large family in upstate New York, USA. While still in school, began his career making jeans jeans, in 1969. Without formal training, began designing clothing that is different from the usual styles. He moved to New York City in 1979 to continue fashion career, and took his first collection in 1985. Since then he has won numerous awards, not only for designing clothes and accessories but also for his work in helping young American teenagers, encouraging them to improve their education and promote physical well-being (through playing sports, etc.).

Tommy Hilfiger sunglasses have a special style all its own institutions, with an elegant fashion that is refreshingly different - sure to call attention as someone with taste and an eye for style. In a word - awesome!

9. Versace Sunglasses

Gianni Versace was born in Reggio di Calabria, Italy. His mother was a dressmaker, so Gianni began to learn about clothing at an early age, helping his mother find precious stones and gold braid which could be embroidered on clothing. He studied architecture and then moved to Milan when he was 25 to work in fashion design. The 1970s he began to be observed through their fashionable knitwear, and asked him to design some leather and suede collections. A few years later, he presented his first signature collection for ladies wear in Milan, closely followed by a menswear collection. During the following years, his reputation grew rapidly to become one of the great icons of the fashion industry.

Unfortunately in 1997, while returning from his morning walk as usual along Ocean Drive, where he lived in Miami, Florida, Gianni Versace was gunned down outside his home by the sea. He was killed by a man called Andrew Cunanan, who committed suicide shortly thereafter with the same firearm that had been used on Versace. Gianni Versace was buried in Lake Como, Italy.

Versace remains one of the designers most talented and colorful 20th century, and the Versace brand is one of the world's leading international fashion houses. The collection of Versace sunglasses shows his taste for elegance of design with sophisticated styles, carried on by Gianni's sister, Donatella Versace, the new chief designer of fashion house Versace.

About the Author

Stephen Jenkins is a UK optometrist who qualified in 1990 and has his own practice (Watson and Jenkins Opticians) in Chesterfield, Derbyshire. The practice also sells designer sunglasses online and is an official supplier for Oakley, Rayban, Gucci and many more. Advice on ultraviolet light and how to choose the correct tint for your sunglasses. Regular news updates from the eyecare world, such as the latest advances in gene therapy for treating blindness. Free fast UK delivery and low cost worldwide shipping. Visit http://opticalreflections.co.uk/

Photo Shooting for Italian Brand Cattadori Milano