Jonathan Martin

Posted in February 26, 2010 ¬ 7:45 amh.admin2 Comments »

Jonathan Martin

Leading by Example - Leadership Lessons from Business Cash

Great leaders make great things. It was Steve Jobs, Apple co-founder and CEO, said " Innovation distinguishes between a leader and a follower. "

Leaders are people who make a difference in your workplace and excel in what they do, inspiring others as they progress. Great leaders do not necessarily prescriptive standards established by the management or guidelines on best practice - Large Leaders are pioneers whose fresh and innovative ideas, experience and adaptability to bring a new dimension to their duties.

Great leadership is that inspires and motivates teams. It focused, the objective and vision oriented so as to achieve sustainable growth for all stakeholders.

If you are looking for a case study of a great leader in business that incorporates all these features, there can be no better example than Martin Glenn.

He is widely regarded as one of the most important in marketing in the United Kingdom and was director of marketing of the Week Executive of the Year in 2003, plus to be voted most influential marketer in the UK by Marketing Magazine in July 2004.

Glenn Martin is an expert in leadership for a number of reasons, his most notable achievement to date (on a resume and very distinguished) is his work as President of Walkers Snack Foods in the United Kingdom, the equivalent of the brand in the Lays USA.

Walker crisps began life as a hat shop low Leister, England, 50 years ago. Today, the largest chain Britain's supermarkets to take a 45% stake of £ 2 billion salty snack market in the United Kingdom. Six out of ten households buy potatoes walker fried in a rate of 12 million packages a day, every day.

To have a local success and expand its domain to a national level, while doubling profitability in just five years is admirable. The success story Walker, and Glenn Martin, is more than just product quality, sales, distribution and brand marketing are the dominant themes of this turnaround. The success of this company also depended on the leadership of successful businesses run by Glenn and Walkers team.

Glenn Martin is now the CEO of PepsiCo UK (the parent company of Walkers) and the task has been made more attractive to the public British Coca-Cola, which currently sells more than Pepsi for about four cans to Pepsi. A daunting task indeed, but, undoubtedly, Glenn Martin has a plan.

What makes a great business leader Martin Glenn is demonstrably successful and the impressive results it has achieved in his career. The acid test is always the bottom line. Other features that make your business leadership are outstanding learning ability and their quest for innovation.

Glenn Martin has written an electronic book entitled "Leadership for success in practice." It tells the story of the Walkers rise to greatness in their own words. How the company planned for growth instead of the benefits and how they approached the problems and opportunities. He defines the characteristics important leadership and the characteristics necessary to build a better business today.

Some of the attributes of a great leader, according to Martin Glenn, is a strong emphasis on the creation and skills development within a great team. He advises against micro-management of high-performance teams - if they know what they are doing, let get to work.

Performance should always be visible and success should be rewarded. Benchmarking approach is practical and Glenn important attributes.

Great leaders focus on quality and disseminate this setting on your computer. Glenn talks about the role of the leader of a joint the preparation of a relentless pursuit of perfection in product quality. As he says, "This might just be a potato chip to you, but what we do and we make the best of our ability, never satisfied that there is somehow better just around the corner if we work hard enough. "easy for leaders Supplier of words, but what's more impressive is what the team of Glenn to say about it. Its vice president of sales, Tom Cuzeo, said in an interview that everyone I knew that if he had the slightest problem with a batch of chips that pull the lot and start again - that there was no need to ask Glenn, because they knew what their standards were.

Another leadership strategies include building relationships, commitment to employees and, of course - to keep the product fresh and moving towards forward.

At the heart of good leadership is an ability to inspire and motivate people. This is undoubtedly the best way to get the most focused and innovative their creative work despite the challenges they will face in an increasingly complex business world.

About the Author

Shoulders of Giants is a smart business thinking website, showcasing various leadership experts and business giants spanning a variety of business related topics. This include business thought leaders, consultants and experts such as Martin Glenn, a leadership thought leader.

Jonathan Martin

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Jonathan Martin

Leading by Example - Leadership Lessons from Business Cash

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