old fashion umbrellas
old fashion umbrellas
Rest required outdoor unfashionable new trend in China
Weekends, security engineers the network, CHE "fly" away from work office.
5 years ago, he joined Beijing CHE largest paragliding club. 5 years, invested in the relevant equipment at about $ 10,000. 30 years CHE old said he was spending too much money in the campaign, but he loved to go paragliding, flying in the sky stimulate the sense of freedom. He said that since the time of departure of the Great Wall, you will think it's worth every penny.
As the increased stress at work, longer working time, China's urban white-collar workers to recreational sports as a training tool. As incomes rise, the Chinese are spending more on the sport above. The Western sports and fitness club business savvy marketing is the Chinese people to join this sport fuel boom. They represent a kind of healthy and sport fashion of life, and from the past, China has more people is the sport as a leisure activity, usually do not invest selflessly.
Bally Fitness (Bally TotalFitness) the chief U.S. delegate Jinshan said, leisure sports in China is still a new concept. This can promote the concept of sports international reputation and service providers to offer huge business opportunities.
In the body through the cooperation of industry, Bally Total Fitness major U.S. cities in China, operates 18 health clubs, and is ready for the next few years the number of the club expanded to 100. Recently, she and TV Channel in Beijing club members produced a series, describes how fitness courses to change their lives. Referred to a program, a female member 20 years, participated in the times about the power of Latin dance classes after seeing overcoming shy personality, self-confidence.
Times the force of a management official said: This TV program was broadcast in prime time, it had received hundreds of requests to join the call of the club.
Long time, China has a train for the Olympic Games and other international competitions strict system of athletes. But support public sports in general a more casual: Employees who play table tennis at lunch time or badminton weekend, many people go hiking, but often seemed very relaxed pace.
This situation began to change. SARS outbreak in China in 2003 (SARS), most Chinese people are beginning to pay attention to good health. Beijing will host the 2008 Olympic Games have promoted the national fitness craze. With love for the sport and fans Sports have a corresponding increase in financial resources, all kinds of clubs and from the boat, ski races, triathlons and other events, as emerged in big cities of China.
General Administration of Sport of China (China ofSport Administration) said that the Chinese obsession with sports enthusiasts outdoors about 50 million people. Chinese media estimate that by 2010, leisure and sports contribution to national economy each year over 300 million dollars, but some industry estimates are even higher than this figure.
But many Chinese to participate in sports are also other reasons. Many wealthy Chinese to participate in health clubs as a symbol of fashion, or as a way to meet new friends. Times the force of the head of the United States Jinshan recalled that not long ago, a female member of his club to chat with friends for nearly eight hours.
Those who wish to enter the China market, sports International property company also face a challenge: Chinese consumers lack of understanding of their products, but also had little interest in, This situation began to change until recently. Gore (WLGore & Associates) in 1997 to enter the Chinese market is little to see their clients brands. Although the company material produced by Al Gore Gore-Tex used in many brand clothing outdoors, but the company's manager of marketing, said Sun Weidong, only enter the market Chinese, no one has heard of them, and nobody can help them develop the Chinese market.
So Gore's own shoulder the burden of the Chinese market. Offers courses free on outdoor activities and survival skills to choose the right clothes. It provides in-store "artificial climate chamber," for consumers the experience of time the man of the efficacy of their products. Sun Weidong said that while the company's business in China is not yet profitable, but such promotions have helped the company in the country between rich outdoor enthusiasts, to establish a brand image.
sportswear manufacturer The North Face in Shanghai, the marketing agent Dean Qi (DeanQi) predicted that the next 10 years, China's outdoor sporting goods market will maintain a rate 20% -30% growth. Since 1997, he entered the Chinese market, sales TheNorthFace has increased to 1,200 million dollars. Dean Qi, said that after 2003, its began to accelerate business growth, average annual growth rate of nearly 100%.
Northface ads often appear in major magazines to open air above. This month, the company sponsored the first session of 24 hours of outdoor activities, contests, is a set of cycling swimming, running, climbing in an endurance race. The company hopes the event will attract approximately 200 international athletes and outdoor enthusiasts of all eyes Chinese.
Some companies in the form of sports clubs to attract the attention of lovers of outdoor sports. For example, Mitsuo Outdoor Club (Sanfe) has about 20,000 members, selling world famous brand equipment, such as the South Korean team BlackYak license climbing, Japan's Casio (Casio) outdoor clocks and a hat Spain's Buff brand.
Mitsuo founder Zhang Heng, said that with the commissioning of outdoor activities in China, demand for related equipment growing. He said that the true lovers of outdoor activities that carry the right equipment to climb a 4,000 m high mountain of need.
A sunny Sunday morning, out of CHE activity Mangshan wing stronghold, is an hour drive from Beijing. Permanent cliff 500 meters high, is carefully analyzed on your computer: paragliding, umbrella parts, satellite global positioning system equipment, helmets and high indicator is foreign brand goods.
His coach said, I'm ready. His coach was paying attention to insert the cliff About the Author
I am Frbiz Site writer, reports some information about ceiling stereo speakers , computer wireless speaker.
Robin's Nest Restaurant - "Lori's Lunch" Review, News 10 Today
 |
 Classic Old Fashion New Rattan Umbrella Stand USS01 $115.00 Time Remaining: 15d 10h 55m Buy It Now for only: $115.00 Buy It Now |
 VTG Old 1980s Animal Tiger Print Nylon 30 Umbrella Brown Stripe Retro Fashion $9.99 Time Remaining: 5d 16h 12m |
 Pink Embroidery Battenburg Lace Parasol Sun Umbrella Vintage look old Fashion $30.99 Time Remaining: 21h 47m Buy It Now for only: $30.99 Buy It Now |
 Vintage Old Photo Pretty Girl in Floral BIKINI Swimsuit Fashion Beach Umbrella $9.90 Time Remaining: 20d 14h 23m Buy It Now for only: $9.90 Buy It Now |
 OLD PHOTO GLAMOROUS WOMAN LONG DRESS HAT UMBRELLA GARDEN FLOWERS FASHION $1.55 Time Remaining: 7d 12h 6m |
 1930s Beach Photo Roaring 20s Sexy Swimsuit Retro Fashion Umbrella VTG Chair Old $8.95 Time Remaining: 7d 18h 30m Buy It Now for only: $8.95 Buy It Now |
 1930s Hotel Photo Anchorage Inn York Maine vtg Fashion Antique yard umbrella old $14.99 Time Remaining: 14d 11h 21m Buy It Now for only: $14.99 Buy It Now |
 1892 Ladies Fashion Umbrella Coats Dresses Old Print $25.95 Time Remaining: 2d 17h 34m Buy It Now for only: $25.95 Buy It Now |
 OLD PHOTO GLAMOROUS WOMAN DRESS SUNGLASSES UMBRELLA MAN SHIRT HAT FASHION $1.55 Time Remaining: 7d 12h 36m |
 Umbrella Woman Traditional Fashion Japan Old Photo 1900 $35.00 Time Remaining: 4d 14h 23m Buy It Now for only: $35.00 Buy It Now |
 Fashion Actress UMBRELLA old RUSSIAN CABINET PHOTO $119.99 Time Remaining: 3h 21m Buy It Now for only: $119.99 Buy It Now |
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
