usa fashion weeks
usa fashion weeks
Mercedes-Benz Fashion Week will be 'greener'
Mercedes-Benz Fashion Week at Smashbox Studios has announced that the event twice a year Culver City, CA 'Green' in October. This is because it will focus on sustainability, ecological and fashion designers.
"This is a great first step for the fashion industry here in Los Angeles, "said Smashbox Studios co-founder Davis Factor." California is at the forefront of green initiatives, and we are excited that we will take the lead. "
The event is entering its third season and has grown to five days with 15 Entertainment. The shows producer, global sports, entertainment and media giant IMG, is also welcomed Mercedes-Benz as title sponsor. "We excited to return to Miami with a group of designers so fabulous, "said senior vice president of IMG Fashion, Fern Mallis." To have grown so rapidly in three years is really rewarding and we are seeing more and more interest in this category as we become a destination for internationally recognized brands and designers. Also, having Mercedes-Benz as a partner in all our events here in the U.S. continues to solidify and enhance our fashion platform. "
Mallis said, "We are exploring many different options from production to the runway. We will encourage the designers who have shown us to include some garments that promote sustainability and eco-fibers, and we also bring to Los Angeles designers from around the world who are committed to this movement. "
"Society is increasingly aware of their impact on the environment, from the clothes we wear to the cars we drive, and Mercedes-Benz Fashion Week at Smashbox Studios is the ideal time and place to continue driving this discussion forward, "said Carol Goll, general manager of event marketing brand Mercedes-Benz USA.
Mercedes-Benz Fashion Week at Smashbox Studios, along with their designers and sponsors, will give more details on this initiative in August and September. The most awaited fashion event is scheduled to happen on October 14 to 18.
Earlier, IMG Fashion announced the formation Designers final Mercedes-Benz Fashion Week Miami Swim, which will include performances of Bella Mar Swim by Jacquelyn Love, Badgley Mischka, Cia.Maritima, Xtra Life LYCRA, DE et DR, True Religion, Red Carter, Ashley Paige, ANK Mirla Sabino, Becca, Shay Todd, Rosa Cha, Zimmerman, Parke & Ronen and Jessica Simpson.
Union Mercedes-Benz in sponsoring the shows this season will be LYCRA, Smashbox Cosmetics, the Greater Miami Convention & Visitors Bureau, DHL, The Raleigh, the new AT & T, Havaianas, Nivea, Continental Airlines, Sunsilk, Peroni, Vida Tequila, Ocean Drive, California Apparel News, The Swim Journal and ULTRA HD.
In addition to working with designers and sponsors a number of initiatives, the fashion event will seek to lessen their impact on the environment, including adjustments to the production of the shows and materials used everywhere. Title sponsor Mercedes-Benz Bluetec emphasizing will reinforce this point.
According to DaimlerChrysler, Dieter Zetsche, CEO, "As a powerful, economical and clean system, BLUETEC can significantly help American drivers continue to enjoy large cars and powerful for many years to come - if you are seeing large sedans, vans, light trucks or SUVs. BLUETEC diesel vehicles have the potential to satisfy world's strictest exhaust emission standards, including the 50 U.S. States .
"BLUETEC is the new project for diesel cleanest in the world, "said Zetsche." And while BLUETEC was developed by Mercedes-Benz, will not be exclusive to Mercedes-Benz. Of Of course, we will share this technology with the Chrysler Group. "BLUETEC will soon join Benz hubcap"> Mercedes Benz hubcaps, body parts stylish, comfortable facilities, auto parts and vehicles to produce cutting edge.
About the Author
Anthony Fontanelle is a 35-year-old automotive buff who grew up in the Windy City. He does freelance work for an automotive magazine when he is not busy customizing cars in his shop.
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